We are seeking a strategic, analytical, and creative Senior Brand Manager to lead the high-priority, high-growth portfolio of Dog Treats, which includes the Minties and PurLuv brands. This role owns the portfolio P&L, long-term growth strategy, brand equity, and partners closely with Sales on key retail customers. The ideal candidate is a proven brand builder with a general manager mindset and a passion for developing people. You will report to the SVP of Marketing and serve as a key leader on the Consumables brand team.
Essential Functions/Job Duties:- Portfolio P&L Ownership: Develop and execute strategies that drive profitable growth and meet or exceed financial targets.
- Strategic Planning: Lead the 3-year planning process to define strategies for growth to deliver long-term financial targets.
- Brand Strategy and Positioning: Drive distinct positioning for each brand that enables differentiation versus competitors, uniquely meets consumer needs, and aligns with overall business objectives.
- Consumer and Market Insights: Leverage consumer research and market data to identify trends, category drivers, consumer needs, and competitive threats, translating insights into actionable strategy.
- Media & Content Development: Lead the process, partnering with internal and external agency teams, to develop media plans and branded content that effectively build the brands and deliver strong ROI.
- Performance Tracking: Lead on-going business analysis at the retailer, segment, SKU level to identify performance gaps, gain understanding of root causes, and drive actions to solve issues.
- Innovation Strategy & Pipeline: Identify and drive new product renovation and innovation opportunities that align with brand strategy and consumer needs.
- Customer and Retail Strategy: Partner with Sales to build customer-specific brand plans for key retail partners. Build compelling category and brand selling stories.
- Team Leadership and Development: Lead, coach, and develop direct report, building their capabilities in analytics, strategic thinking, and execution.
- Cross-Functional Leadership: Lead cross-functional teams across Sales, R&D, Operations, Supply Chain, Finance, Creative & Media to deliver brand plans.
- Brand Guidelines and Stewardship: Establish and maintain brand guidelines so that all consumer touchpoints reflect each brand's voice and identity.
- Stakeholder Engagement: Communicate brand vision and strategy to internal and external stakeholders, including senior leadership and retail partners, fostering a strong brand culture.
Minimum Qualifications: - Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 6-10 years of CPG brand management experience, including P&L ownership at the Brand Manager level.
- Proven track record of driving profitable brand growth.
- Strong strategic skills in consumer insights, positioning, and annual planning.
- Experience leading and developing direct reports.
- Advanced analytical skills with syndicated and retailer data (e.g., Nielsen, IRI, Stackline).
- Experience partnering with Sales on key retail accounts and leading innovation through launch.
- Excellent communication skills and the ability to influence senior leaders.
- Ability to thrive in a fast-paced environment and manage multiple priorities.
Preferred Qualifications: - Experience in pet industry is a plus.
Physical Requirements: - Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.
