2-4 years of marketing experience, preferably in consumer packaged goods
Bachelor's degree required, MBA preferred
Experience in leading cross-functional teams
Strong communication and writing skills, including copywriting
Highly organized and detail-oriented
Creative and analytical mindset with a proven history in previous roles
Responsibilities
Become the subject matter expert on categories, products, and competitors
Persuade stakeholders and executives on business strategies effectively
Lead product launches from conception through execution while collaborating across teams
Conduct specific analyses and recommend new products and features
Monitor sales volumes and market trends closely
Analyze category performance across eCommerce and retail channels
Manage complex projects, coordinating cross-functional teams
Support consumer marketing projects including ad development and digital marketing initiatives
Benefits
Collaborative work environment
Opportunity to lead innovative product launches
Cross-functional team experience
Consumer-focused marketing projects
Growth potential in a dynamic industry
Full Job Description
About the job Senior Brand Manager
What You'll Do
Be the expert - know your categories, products, competitors, distribution and retail sets
Effectively persuade key stakeholders, including executives, and cross functional team members, of key ideas and strategies for your business. Strong presence and communication is key!
Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce groups
Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
Closely monitor and analyze sales volumes, market share trends and competitive activity
Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
All other duties as may be assigned
Bring It!
2-4 years prior marketing experience (consumer packaged goods industry is a plus)
BS/BA degree, MBA preferred
Experience leading cross-functional teams
Strong communication / writing skills (including some copy-writing)
Highly organized and detail oriented
Proven history of being both creative and analytical in prior roles
