Senior Brand Manager

Location: Hybrid
Employment Type: Full-time, exempt.

Role Summary
The Sr. Brand Manager owns brand strategy, product assortment, and performance across the full Glass Meadows portfolio. Reporting to the VP of Commercial Strategy / Chief of Staff, this person develops plans for each brand, manages the product roadmap, directs packaging, and leads product launch planning. The role works with Sales, Finance, and Operations to evaluate product opportunities, recommend pricing, and improve portfolio profitability. This person contributes to new product development with Operations, establishes product messaging, and provides direction for launch marketing. Ongoing responsibilities include reviewing brand results, identifying changes needed, and coordinating action across the business. This position does not currently have direct reports but is expected to lead cross-functional teams.

Glass Meadows has a satellite office in Collingswood, and its headquarters and production facility are located at 152 Hampton House Road, Newton, NJ 07860.

Key Responsibilities

• Brand Strategy and Planning: Manage each brand's target consumer focus, competitive positioning, and growth priorities. Develop brand plans that identify opportunities, planned activities, and measures of success. Update plans based on performance, market changes, and customer feedback.
• Product Portfolio Management: Own the product roadmap and SKU assortment across brands. Evaluate sales, margins, retailer feedback, and competitive offerings to recommend product additions, expansions, improvements, or discontinuations. Identify gaps and unnecessary overlap within the portfolio and coordinate assortment changes with Sales and Operations.
• Product Development Support: Partner with Operations on new product concepts, providing consumer insights, brand requirements, and market feedback. Assess proposed products for fit within the portfolio and coordinate on feasibility and timing.
• Pricing and Profitability: Work with Sales, Finance, and Operations on product pricing. Review margins and competitive pricing, identify profitability concerns, and recommend changes that support each brand's market position.
• Brand Development and Packaging: Direct packaging development and updates, from creative briefs through final artwork and required reviews. Manage designers and vendors, establish brand standards, and ensure packaging and messaging accurately represent the products.
• Product Launches: Lead launch planning with Operations, Sales, and Marketing. Establish launch goals, coordinate timing and readiness requirements, and resolve outstanding brand or product information needs. Define product positioning and selling points to guide the Marketing Manager's launch campaigns.
• Product Education and Sales Support: Develop product descriptions, selling points, and education content for Sales, Customer Success, and Marketing. Explain product features and differences across the portfolio, maintain accurate information as products change, and address information gaps.
• Brand Performance and Action Plans: Review brand results against planned goals and explain what driving performance is. Develop action plans for underperforming brands or products, coordinate changes with the relevant teams, and track whether those changes improve results.

Qualifications

• At least five years of experience in brand management or product marketing, including responsibility for multiple brands or product lines, brand strategy, product assortment, packaging, and launches.
• Ability to interpret sales, margin, and market data and turn findings into product and brand decisions.
• Strong project management skills and experience directing creative resources or outside vendors.
• Ability to coordinate work across Sales, Finance, Operations, and Marketing and carry projects through completion.
• Cannabis industry experience, familiarity with New Jersey dispensaries, and knowledge of cannabis product categories are preferred.

Expectations

• Maintain clear priorities and plans for each brand and the overall portfolio.
• Come prepared to planning meetings with recommendations, proposed timelines, and support needs.
• Follow through product and brand initiatives, communicate delays, and resolve outstanding issues with the teams involved.
• Provide timely brand direction and product information to Marketing, Sales, and Customer Success.
• Work occasional evenings or weekends for launches and industry events.
• Must be authorized to work in the United States.
• Be at least 21 years old and obtain and maintain the employee identification badge required by the New Jersey Cannabis Regulatory Commission.
• Successfully complete a satisfactory background check.
• Due to the highly regulated nature of the cannabis industry, employees must comply with all applicable New Jersey Cannabis Regulatory Commission requirements and all company policies regarding security, inventory controls, and regulatory compliance.

Benefits

• Medical, dental, and vision benefits.
• 401(k) with company match following the eligibility period.
• Paid time off and company holidays in accordance with company policy.
• Mileage reimbursement at the IRS rate, business expense reimbursement under company policy.

Physical Demands
Ability to travel within New Jersey and occasionally lift and carry materials weighing up to 25 pounds related to samples, packaging reviews, trade events, or product launches.

Compensation
Base Salary: $95,000 - $115,000 annually, depending on experience. Bonus Opportunity 15%