Senior Associate Marketing Automation Specialist | Retail Bank

Job Description

The Consumer Bank Marketing Technology group is seeking a results-oriented and highly adaptable team player with experience in using Salesforce Marketing Cloud (SFMC) or similar marketing automation tools to join Capital One as a Sr. Associate. This role will be responsible for collaborating with Bank marketing and product teams to design, build, and launch campaigns that address the ever changing needs of the business while capitalizing on the full features and benefits of SFMC’s capabilities. With sound working knowledge of journey building and campaign execution, the position requires a dynamic and tech-savvy marketing communicator. This person will interface directly with multiple internal teams – from marketing strategists to software engineers and data analysts – translating business requirements into technical execution, building rigorous testing agendas, and ensuring that customer journeys meet the highest standards of quality and compliance.

Key Responsibilities

• Partner with Marketing Strategy and Product leads to design, build, and optimize Salesforce Marketing Cloud (SFMC) multi-channel marketing campaigns and customer journeys (including email, display, direct mail, digital, SMS, and social channels) in a well-managed delivery process.
• Bring expertise in personalization rules, dynamic email content, and advanced segmentation logic to deliver highly customized campaign experiences.
• Perform comprehensive pre-deployment QA testing to ensure data accuracy, proper rendering, and error-free campaign execution prior to launch.
• Help define platform metrics and analyze system health, monitoring daily automations, data flows, and overall customer journey performance to maintain delivery integrity.
• Monitor and evaluate marketing campaign performance, translating audience analytics and campaign metrics into actionable recommendations for future journey iterations.
• Collaborate with engineering and MarTech partners to enable new platform integrations, test new capabilities, and drive open technical issues to closure.
• Gather campaign requirements and manage delivery following Scrum methodologies, documenting technical workflows and partnering with marketing end-users to ensure best practices are understood and leveraged as part of journey design.

Competencies

• Effective communication, facilitation, presentation, and interpersonal skills
• Aptitude to manage projects, expand knowledge and learn new skills and technologies to fully support Marketing team
• Self-motivated, collaborative, responsive, organized, able to work independently.
• Ability to meet deadlines and handle multiple priorities
• Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise
• Is “hands on” in the solution and is comfortable engaging in technical conversations with marketers and engineers
• Someone who loves to come up with new ideas and has a passion for innovation
• Can adapt to an iterative build out mindset where full capabilities of SFMC will be rolled out over time
• Is able to interpret and translate metrics into insightful analysis to drive changes for future campaign design

This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.

Basic Qualifications:

• Bachelor’s Degree or military experience
• At least 2 years of experience with marketing automation & orchestration tools (Marketo, Eloqua, or Salesforce Marketing Cloud)

Preferred Qualifications:

• 3+ years of experience with SQL and AmpScript
• Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Content Builder, Automation Studio, and Advertising Studio
• Experience working with Agile methodologies
• Experience working with cross-functional teams in a matrixed environment
• Experience working with Risk Management teams
• Salesforce Marketing Cloud Certification

At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer).

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.