KPMG is currently seeking a Senior Associate, Events Marketing, Boston to join our Clients & Markets organization.
Responsibilities:- Implement targeted, end-to-end event marketing plans for regional events; coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals
- Develop and deploy multi-channel promotional assets (for example, email marketing journeys, digital invitations, organic/paid social copy, and landing pages); liaise with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines
- Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals
- Track, analyze, and report on key marketing performance indicators providing actionable insights to optimize future regional marketing programs
- Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications:- Minimum three years of recent experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts
- Bachelor's degree from an accredited college/university in marketing, business, or related field
- Strong financial acumen, with experience managing event-level budgets and tracking expenses; solid location-based event marketing management and on-site operational skills with experience in webcast production and virtual event platforms
- Ability to coordinate with multiple stakeholders, including strategy teams and local vendors
- Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies
- Travel is required, must be willing to travel within a designated region to support in-market events; must be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders
- Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B,L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa
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