Position Summary...The Senior Analyst, Site Merchandising oversees the planning, execution, and optimization of site experiences, enhancing the customer journey to drive engagement and conversion. This role collaborates with internal teams to create a seamless online shopping experience and improve site performance.
What you'll do...The Senior Analyst, Site Merchandising designs and executes site experiences, ensuring alignment with core customer messages. This position may brief delivery teams and manage program elements from strategy to deployment. Researching and documenting best practices for digital and mobile experiences, the Senior Analyst also develops plans to highlight key priorities across the digital customer journey.
This role analyzes and improves the customer's path to purchase, managing site taxonomy, navigational elements, and customer messaging based on site data. Understanding customer search behavior, the Senior Analyst optimizes search result pages to improve conversion through visual navigation, filters, synonyms, and redirects. Additionally, defining and setting up category-specific attributes and product recommendations may be required.
Performance monitoring and analytics are critical, with the Senior Analyst implementing optimizations based on data-driven analysis. Leveraging various data sources, this role constantly seeks to enhance customer satisfaction. Supporting the development of testing and experimentation plans, the Senior Analyst iterates on site experiences to enhance engagement continually.
The Senior Analyst partners with internal teams, such as merchandising, marketing, and SEO, to improve processes and identify opportunities. Effective communication and interaction with leaders across all functional areas ensure the ongoing assessment and improvement of the site's strategic direction and execution.
The pay range for this position is $74,000.00 - $101,750.00. Pay will be determined based on relevant experience.
L'échelle salariale pour ce poste est de 74,000.00 à 101,750.00. La rémunération sera déterminée en fonction de l'expérience pertinente.
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age - 16 or older
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...1940 ARGENTIA RD, MISSISSAUGA, ON L5N 1P9, Canada
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