Senior Analyst, Search Engine Marketing (SEM)
Cambridge, MA / Hybrid (in-office Tue-Thu)
About the role: As a senior analyst on the SEM Analytics team, you will own performance for a portfolio of campaigns across Google Ads, Microsoft Advertising, and other channels. You will be responsible for daily performance of those channels, as well as identifying and implementing opportunities for improvement.
You will report to the SEM Analytics Lead, and will work closely with our Marketing and Engineering teams. This is a hands-on, high-ownership role responsible for scaling high-value traffic channels.
What you'll do:
- Own campaign management for a segment of the SEM portfolio, including but not limited to bid, budget, campaign structure, and strategy decisions.
- Become familiar with end-to-end performance from ad impression to revenue generation, and use that understanding to improve performance.
- Investigate the underlying drivers behind performance changes, and communicate your findings to stakeholders across the company.
- Turn analysis into concrete recommendations that improve margin and profit.
- Identify opportunities for improvement, design test plans and measurement frameworks, manage testing processes, and implement winning strategies.
- Partner with stakeholders across Marketing, Product, and Analytics to support company initiatives and launches.
- Identify areas where recurring work can be automated, create prototypes and automations in Claude, and partner with Product and Engineering to create sophisticated automated campaign management systems.
- Build dashboards and tooling for the team, documenting your work so it is usable by others.
What you bring to the team:
- 2-3 years of experience in analytics, with a focus on growth or marketing analytics.
- Proficient in SQL; comfortable querying and shaping large datasets directly (Snowflake a plus).
- Strong track record of end-to-end analysis: framing an ambiguous problem, doing the work, and landing a recommendation that drove a decision.
- Strong analytical investigation skills; comfortable interrogating performance data to identify root causes.
- Clear written and verbal communication with technical and non-technical audiences.
Nice to have:
- Direct experience managing paid search campaigns in Google Ads (Microsoft Advertising a plus).
- Comfortable using AI tools to accelerate operations and analysis.
The base salary actually offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location. The base salary for this full-time hybrid role is $90,000- $115,000.
In addition to base salary, our total compensation package may include participation in variable cash bonus programs, equity, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility which are designated by role.
Your recruiter can provide more details about additional compensation components, such as OTE structure, bonus targets, or equity, during the hiring process.
This role is not eligible for immigration sponsorship, now or in the future. Candidates must have current, unrestricted work authorization in the United States.
As part of our hiring process, EverQuote may use artificial intelligence-enabled tools to support recruitment activities such as resume screening, interview scheduling, or summarizing interview notes. These tools assist, but do not replace, our talent team; all hiring decisions are made by humans. If you would like more information about how AI is used in our process, or would like to request an accommodation or an alternative process, please contact your recruiter.
