New Engen

Senior Analyst, Marketing Analytics

New Engen$95K — $105K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in analytics, measurement, or a closely adjacent field
  • Experience with MMM, geo holdout testing, and incrementality measurement
  • Scripting ability in Python or R; working knowledge of SQL
  • Familiar with Tableau and/or other BI tools
  • Understanding of e-commerce measurement frameworks and incrementality concepts
  • Strong communicator comfortable with cross-functional collaboration
  • Experience in agency or consulting environments

Responsibilities

  • Support the measurement strategy and lead day-to-day execution
  • Design structured testing roadmaps across various campaigns
  • Translate complex data into clear narratives for business impact
  • Collaborate with cross-functional teams to align measurement strategies
  • Build and scale internal measurement frameworks and playbooks

Benefits

  • Remote or hybrid work environment with flexible hours
  • Unlimited PTO + company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • Pet care perks & insurance
  • Learning & career development programs
  • 401(k) with company match
  • Paid parental leave & family support
  • Exclusive employee discounts
Full Job Description
WHAT YOU'LL DO

Support Measurement Strategy and Drive Day-to-Day ExecutionKey contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights.

Design Testing Roadmaps and MethodologiesDevelop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.

Translate Data into Business ImpactSynthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.

Partner Cross-FunctionallyWork closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.

Build and Scale Measurement FrameworksContribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.
WHAT YOU BRING
  • 5+ years in analytics, measurement, or a closely adjacent field
  • Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis
  • Scripting ability in Python or R is preferred with a working knowledge of SQL
  • Familiarity with Tableau and/or other BI tools
  • Web analytics or full-funnel user journey experience is a plus
  • Understanding of e-commerce measurement frameworks and incrementality concepts
  • Strong communicator and comfortable presenting to clients and working across media, strategy, and data teams
  • Working knowledge of building and working with AI at an enterprise level is a plus
  • Agency or consulting experience
  • Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance
  • Builder mentality, with the curiosity to dig deep to uncover the "why" and not just the "what"
  • Location: Hybrid in Seattle or New York City (2x/week in office) preferred; open to remote candidates based in Denver.
PERKS & BENEFITS
  • Remote or hybrid work environment with flexible hours
  • Unlimited PTO + company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • Life & AD&D insurance
  • 401(k) with company match
  • Paid parental leave & family support
  • Pet care perks & insurance
  • Learning & career development programs
  • Commuter & transit benefits
  • Exclusive employee discounts

Salary Range: $95,000-$105,000 USD annual

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual's qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn't limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let's Build What's Next Together - If you're passionate about media and eager to make a meaningful impact with a team that's all in, we'd love to hear from you.

About New Engen

Engen Petroleum is a South African oil company focusing on the downstream refined petroleum products market and related businesses. The company’s core functions are the refining of crude oil, the marketing of primary refined petroleum products and the provision of convenience services via an extensive retail network. Until 1990, it was part of Mobil. In 1993, it changed the brand name to Engen. The company is present in 17 countries and exports products to over 30 more countries, mostly in Africa and the Indian Ocean Islands.
Learn more about New Engen
Industry
Founded
2016

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