Position:
Senior Analyst, Commercial Analytics & Revenue Growth Management
Location:
Guelph, Ontario
Individual Contributor
Hiring Range:
78200
to
97600
Benefits and Perks:At Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow:
● Competitive compensation
● RRSP-matching program to help you save for retirement
● A commitment to work-life balance
● Benefits coverage for partners and kids
● Parental leave top-up for primary and secondary caregivers
● Employee product credit
● Tuition reimbursement program for eligible employees
● Employee and family assistance program
● Discount program with access to perks from big brands and local favourites
● Professional development opportunities including mentorship and leadership development
Purpose and Impact
Responsible to transform commercial and market data into actionable insights that drive profitable growth, improve decision-making, and strengthen Sleeman’s competitive position. Through advanced analytics, pricing recommendations, market intelligence, and strategic decision support, this role directly influences sales performance, revenue optimization, and long-term business success.
Key Responsibilities
Revenue, Pricing & Profitability Optimization
Support sustainable business growth by identifying opportunities to improve sales performance, pricing effectiveness, and profitability.
- Conduct detailed performance analysis by product line, brand, customer segment, region, and channel to identify trends, opportunities, and risks.
- Monitor and analyze key performance indicators including sales volume, revenue, pricing, promotional effectiveness, market share, and channel performance.
- Develop recommendations to optimize product mix, promotional mechanics, pricing strategies, and revenue growth management initiatives.
- Apply pricing and promotional analytics, including price elasticity and scenario modeling, to support profitable decision-making.
- Partner with commercial leaders to assess pricing opportunities and recommend actions that optimize gross margin performance.
- Analyze gross margin trends across categories, customer segments, geographies, and sales channels.
Market Intelligence & Commercial Reporting
Provide timely market and competitive insights that support strategic planning and commercial execution.
- Manage competitive, syndicated, and industry databases and ensure data accuracy and integrity.
- Develop, maintain, and enhance recurring commercial reports, dashboards, and performance scorecards.
- Own recurring reporting activities, including Beer Canada brand master data, ACD data loads, RTD brand master data, combined cube and RTD reporting, non-alcohol and media data updates, Nielsen reporting, Sales Cube reporting, and annual brewer report evaluation.
- Build, maintain, and continuously improve integrated commercial performance dashboards using Power BI.
- Monitor market trends, competitive activity, consumer behavior, and category performance to identify opportunities and emerging risks.
- Translate complex market and performance data into concise business insights and recommendations.
Strategic Decision Support & Analytical Leadership
Influence commercial strategy by providing data-driven recommendations and elevating analytical capabilities across the organization.
- Lead analytical workstreams from problem definition through analysis, recommendation development, and executive-level presentation.
- Present findings and structured recommendations to senior stakeholders to support strategic and operational decision-making.
- Leverage artificial intelligence (AI) and generative AI technologies to enhance analytical efficiency, automate repetitive tasks, and accelerate insight generation.
- Collaborate with Sales, Marketing, Finance, Revenue Growth Management, and external partners to support key business initiatives.
- Continuously identify opportunities to improve reporting processes, analytical methodologies, and business intelligence capabilities.
Skills & Qualifications
Education
- Bachelor's degree in Business, Marketing, Engineering, Economics, Finance, Analytics, or a related discipline. MBA or other relevant graduate degree considered an asset.
- Minimum 6 years of experience in consumer packaged goods (CPG), beverage, research, strategy consulting, revenue management, pricing, commercial analytics, category management, finance, or related fields.
- Demonstrated experience leading analytical projects from problem definition through analysis, recommendation development, and executive presentation.
- Experience influencing senior stakeholders through data-driven insights and structured recommendations.
- Advanced proficiency in Microsoft Excel and Power BI, including dashboard development and recurring performance reporting; Strong proficiency with Microsoft Word, PowerPoint, and Outlook.
- Experience using AI and generative AI tools to accelerate analysis, research synthesis, and insight generation; Experience with SQL, Python, R, or other advanced analytics tools considered an asset.
- Strong analytical, critical-thinking, and problem-solving capabilities.
- Excellent attention to detail and organizational skills.
- Strong verbal, written, presentation, and stakeholder management skills.
- Demonstrated ability to work independently while effectively collaborating across cross-functional teams.
- Ability to manage multiple priorities and deliver high-quality work within established deadlines.
- Behaviours consistent with Sleeman Breweries’ values and culture.
Think you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit. If you believe your skills and experience can make a difference here, we encourage you to apply!
