Job DescriptionThe Senior Analyst, Business Line of Credit Lifecycle Marketing is a key member of the Customer Activation team, responsible for developing and executing lifecycle marketing initiatives that drive customer onboarding, activation, engagement, and repeat loan utilization.
Reporting to the Senior Manager, Business Line of Credit Lifecycle Marketing, this role will own lifecycle initiatives and campaigns from strategy through execution and measurement, while contributing to the broader lifecycle strategy.
The ideal candidate is an analytical, systems-minded, execution-oriented marketer who is comfortable working hands-on in marketing automation platforms, can translate customer and performance insights into action and effectively partner across Product, Analytics, Marketing Automation & Enablement, Legal, Compliance, and Risk.
ResponsibilitiesStrategy & Planning- Own lifecycle marketing initiatives and workstreams across email, MYCA, and the Amex app.
- Use customer, campaign, and performance insights to improve activation, engagement, and repeat loan utilization.
- Partner with Analytics, Product, and Marketing Automation & Enablement to translate lifecycle strategies into actionable campaigns, including targeting, segmentation, personalization, and test and learn plans.
Campaign Development & Execution- Manage lifecycle campaigns and customer journeys from concept through execution, including strategy, targeting, copy and creative development, stakeholder approvals, deployment, and post-campaign analysis.
- Serve as the day-to-day owner for initiatives, coordinating across internal teams and partners to ensure high-quality and timely execution.
- Develop and execute tests across messaging, cadence, creative, targeting, and customer journeys, using results to optimize marketing performance and the customer experience.
Performance Measurement & Optimization- Monitor and analyze campaign and lifecycle performance to identify key trends, insights, and opportunities for optimization.
- Translate performance data into clear, actionable recommendations and contribute to business reviews, planning discussions, and leadership updates.
QualificationsRequired Qualifications- 3-5 years of experience in lifecycle, customer, or product marketing, with hands-on experience across customer-facing channels, particularly email; Salesforce Marketing Cloud experience is a plus.
- Strong data aptitude and analytical rigor with the ability to translate data and customer insights into actionable recommendations.
- Demonstrated ability to own initiatives from planning through execution and measurement while effectively managing multiple priorities and stakeholders.
- Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional partners in a fast-paced environment.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
