About YouThe Senior Account Manager, Paid Media is responsible for Paid Media performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. They also design and execute Paid Media channel strategy. The Sr Account Manager will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own.
DEPT is a remote-first organization. For this role, we're looking for someone located in the Pacific or Mountain time zone to align with team and client schedules.JOB RESPONSIBILITIES - Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel - to include Google Ads, Microsoft Ads, Apple Search Ads, etc.
- Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
- Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
- Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
- Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
- Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
- Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
- Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
- Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
- Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.
- Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
- Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.
QUALIFICATIONS - 4+ years of Paid Media experience and comfortable with topics such as budgeting, bidding, and testing methodology
- Experience across all Google networks - display network and search network, inclusive of app campaigns
- Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
- Experience with A/B testing
- Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
- Strong analytical and reporting skills and be proficient in Excel
- Strong written and verbal communication skills
Additional things that will impress us: - You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space.
- You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
WE SUPPORT YOU BEING YOU: We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
Learn more about DEPT®
Role Ref Number: 7886
#LI-RemoteThe anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise,
physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.
US Remote Range
$75,000-$95,000 USD
