Wolverine World Wide Inc

Senior Account Executive - Merrell

Wolverine World Wide Inc$108K — $141K *
US-AnywhereRemote in United States
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent work experience.
  • 5+ years in wholesale, retail, fashion, footwear, or lifestyle industry, focusing on strategic or premium accounts.
  • Proven skills in building strong business partnerships.
  • Strong analytical skills with the ability to translate metrics into actionable strategies.
  • Expertise in strategic selling, negotiation, and joint business planning.
  • In-depth knowledge of fashion and lifestyle retail channels, market trends, and consumer behavior.
  • Excellent communication skills, both written and verbal.

Responsibilities

  • Manage and expand a diversified portfolio of strategic and Tier 0 accounts.
  • Lead development of business plans and seasonal growth strategies.
  • Utilize insights from fashion and consumer behavior to drive tailored business strategies.
  • Identify and pursue new business opportunities for brand expansion.
  • Collaborate with cross-functional teams to ensure effective account management and execution.
  • Create compelling sales presentations backed by market intelligence and analytics.
  • Analyze forecasting and business performance to enhance profitability.

Benefits

  • Extensive travel opportunities (70%) for field sales engagements.
  • Engagement in a dynamic and fast-paced environment that promotes personal growth.
  • Opportunity to influence and shape brand strategies directly through customer interactions.
  • Potential for increased career advancement given the strategic nature of the role.
Full Job Description
The Senior Account Executive is responsible for driving business development and growth across a portfolio of strategic and Tier 0 accounts to achieve sales, profitability, and distribution objectives within the lifestyle marketplace. Develops strong customer relationships to promote product placement and long-term growth, identifies marketplace opportunities, prospects and engages new customers, prepares strategic sales presentations, and manages key account partnerships. Possesses strong business acumen and a deep understanding of consumer behavior, fashion trends, and cultural influences that shape the marketplace.

Primary Duties:
  • Manage and grow a portfolio of both existing and prospective strategic and Tier 0 accounts, delivering revenue, profitability, market share, and distribution objectives aligned with brand strategy.
  • Lead business planning and seasonal growth strategies that drive mutual success and long-term account development.
  • Leverage marketplace, consumer, fashion, and cultural insights to identify opportunities and inform account-specific business strategies.
  • Identify and secure new business opportunities that support brand growth, strategic distribution, and marketplace expansion.
  • Collaborate cross-functionally with Merchandising, Sales Planning, Marketing, Supply Chain, and Product teams to deliver exceptional account execution and customer service.
  • Develop and execute strategic sell-in presentations, utilizing marketplace intelligence, retail analytics, assortment strategies, and product storytelling to influence purchasing decisions.
  • Manage forecasting, inventory productivity, and business performance, analyzing key retail metrics to maximize profitable growth.
  • Drive premium brand execution and marketplace presence through frequent market visits, merchandising excellence, brand activations, and customer engagement.
  • Provide strategic business recommendations to leadership, leveraging marketplace insights, competitive intelligence, and distribution strategies to strengthen brand positioning and drive sustainable growth.
  • Performing duties consistent with the Company's AAP/EEO goals and policies.
  • Performing other duties as required/assigned by manager.


Knowledge, Skills and Abilities Required:
  • Bachelor's degree or equivalent work experience.
  • 5+ years of wholesale, retail, fashion, footwear, or lifestyle industry experience, including experience managing strategic or premium retail accounts.
  • Demonstrated ability to develop strong business partnerships.
  • Strong business acumen with proven ability to analyze retail performance metrics and translate insights into growth strategies.
  • Ability to build credibility and influence across customer organizations and internal cross functional teams.
  • Skilled in strategic selling, negotiation, joint business planning, new account prospecting, and presenting.
  • Deep understanding of fashion, sneaker, specialty, and lifestyle retail channels, consumer behavior, and market trends.
  • Excellent written, verbal, and interpersonal communication skills.
  • Self-motivated and highly driven, with the ability to manage multiple priorities in a fast-paced environment.
  • Strong organizational, analytical, and time management skills with attention to detail.
  • Proficient in Microsoft Office (excel, PowerPoint) and other business planning tools.
  • Working knowledge of retail financial metrics including gross margin, inventory turn, sell-through, open-to-buy, markdowns, and forecasting.


Working Conditions:

Field sales environment. Extensive travel required (70%). Ability to push, pull and lift up to 50 lbs.

#LI-ND

Salary Minimum
$108,000.00

Salary Maximum
$141,750.00

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

About Wolverine World Wide Inc

Wolverine World Wide, Inc. is a designer, manufacturer and marketer of footwear, apparel and accessories. The company operates through three segments: Wolverine Outdoor & Lifestyle Group, Wolverine Boston Group and Wolverine Heritage Group. The company's products are sold in over 170 countries and territories through owned operations, third-party distributors and licensees. The company's brands include Merrell, Sperry, Hush Puppies, Saucony, Wolverine, Keds, Stride Rite, Chaco, Bates, HYTEST and Soft Style. The company was founded in 1883 and is headquartered in Rockford, Michigan.
Learn more about Wolverine World Wide Inc
Size
4,400 employees
Market Cap
$808 million
Industry
Net Income
-$136.9 million
Founded
1883
5 Year Trend
-0.6%
Revenue
$1.7 billion
NASDAQ

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