What You Will Do- Oversee search performance, monitoring and evaluating results to identify opportunities for optimization and implementing solutions that drive continuous improvement.
- Lead the implementation of paid search strategies and campaigns, ensuring alignment with client goals and maximizing impact.
- Produce detailed reports that track performance metrics, revenue, and other paid search initiatives, providing actionable insights and strategic recommendations.
- Analyze campaign data, translating it into meaningful business impacts and strategic opportunities for clients.
- Manage client relationships, serving as a trusted advisor and ensuring that paid search strategies align with broader business objectives.
- Plan and allocate budgets, overseeing monthly spend and ensuring resources are used efficiently to achieve campaign goals.
- Align paid search strategies with other channel initiatives, such as PR, social, and programmatic efforts, to create cohesive and impactful marketing plans.
- Drive adoption of PMG's proprietary platform, Alli, leveraging its capabilities to optimize campaigns and collaborating cross-functionally to enhance its effectiveness.
- Stay ahead of SEM industry trends, sharing insights with the team and integrating new practices and innovations into strategies.
- Lead a test-and-learn approach, continuously experimenting and refining paid search strategies to improve performance.
- Mentor and manage a team, providing training on best practices, coaching technical and soft skills, and fostering a culture of growth and collaboration.
What You Will Bring- 5+ years of experience in paid search, with a bachelor's degree or equivalent experience.
- 2+ years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential.
- Advanced expertise in managing paid search platforms such as Google Ads, and Microsoft Ads, delivering measurable results for clients.
- Proficiency in campaign management, including keyword research, ad copy optimization, and bidding strategies tailored to client goals.
- Strong ability to analyze performance data, delivering actionable insights and strategic recommendations to improve campaign outcomes.
- Expertise in budget planning, optimization, and performance analysis to ensure efficient use of resources and maximize ROI.
- Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
- Excellent problem-solving skills, enabling you to identify opportunities for improvement and implement impactful solutions.
- Strong communication and collaboration skills, ensuring alignment with internal teams and clients on campaign goals.
- A proactive approach to integrating paid search strategies with broader marketing efforts, including PR, social, and programmatic campaigns.
- A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel
What We Offer Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG's annual bonus program-a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.
Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.
Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.
Parental Leave: Receive paid parental leave during life's important family moments.
Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.
Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.
Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.
Pet Insurance: Access optional coverage for the four-legged members of your family.
Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.
Commuter Benefits: Access support for your commute where available.
Volunteering Opportunities: Receive eight paid hours each year to give back to your community.
AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.
Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We'll share full details during the hiring process.
