About the roleWe're hiring a Self-Serve PM to own the core ElevenCreative product experience for creators and marketers who sign up, subscribe, and build on their own. Self-serve users make up the majority of ElevenCreative's user base, and they use the platform to generate and edit speech, music, image, and video across 70+ languages.
You'll own self-serve revenue, growth, and adoption for ElevenCreative, and use every lever available to move them. That includes how users discover what ElevenCreative can do, how they move from a first generation into agents, video, and multi-step creative workflows, and what keeps them coming back and upgrading. There's no shortage of things we could build. The job is defining the big bets, scoping them well, and shipping them quickly with the team.
PMs at ElevenLabs work in small, highly collaborative teams with minimal process, alongside engineers who have room to build creatively and lead. The scope is broad by design. Some weeks lean toward product, others toward growth or go-to-market work, and you'll own whatever it takes to make ElevenCreative the best product for its users.
What you'll do- Own self-serve revenue, growth, and adoption for ElevenCreative, pulling on product, pricing, onboarding, lifecycle, and go-to-market levers to drive results
- Scope and define the big bets for the self-serve product across image, video, music, agents, and editing workflows
- Find the biggest opportunities in the user journey through product data and user behavior, and turn them into clearly scoped projects
- Drive adoption of newer experiences like agents and video, helping users expand from a single product into the full platform
- Work with engineering and design to ship quickly, mocking up early concepts yourself when it speeds things up
- Partner with growth, lifecycle, and social teams on launches and the moments that bring users into new parts of the product
- Define success metrics for your area and track activation, engagement, retention, and conversion to paid plans
- Talk to creators and marketers regularly to understand how they work and where the product falls short, and bring those insights back to the team
Requirements- 5+ years of product management experience on consumer or self-serve products
- A track record of owning revenue, growth, or adoption outcomes and driving them across multiple levers
- Deep familiarity with the creative space and the creators and marketers who use these tools, with a habit of bringing user insights into every product decision
- Experience scoping and defining large, ambiguous bets and owning them end to end
- Design-minded, with a high bar for quality and user experience and the ability to mock up concepts yourself
- Technical fluency to go deep with engineers on how things are built and the tradeoffs involved
- Strong analytical skills and comfort in product analytics tools to find opportunities and measure impact
- A track record of shipping quickly and iterating based on what the data shows
- Ownership pedigree, meaning you drive your own projects fully rather than handing off after the spec
- Curiosity about AI and creative tools, and close attention to how the space is moving
#LI-Remote
