DescriptionAbout the Role:BlinkOps is looking for a Product Marketing Lead to help define how we position, launch, and tell the story of our products in the market.
In this role, you'll sit at the intersection of Product, Marketing, Sales, and our customers, crafting compelling messaging and stories that help the market understand how BlinkOps can transform the way they operate.
You'll work hand-in-hand with executive leadership to shape how we bring our product to market, including positioning and messaging, product launches, competitive intelligence, sales enablement, customer-facing content, and analyst relations.
This is a highly cross-functional role for a strategic thinker and strong executor who enjoys working in a fast-moving environment, getting close to customers, and driving results.
This is a remote position in the US. Preferred location should be in the East Coast.
Your responsibilitiesWhat will you do?Product Positioning & Messaging- Develop clear, differentiated positioning and messaging for BlinkOps products, capabilities, and use cases
- Develop messaging frameworks and core narratives that can be used consistently across marketing, sales, product, and customer-facing channels
Go-to-Market & Product Launches- Partner with Product Management to plan and execute go-to-market strategies for new products, features, and capabilities
Core Sales Kit & Sales Enablement- Create and maintain sales materials including pitch decks, battlecards, solution briefs, product overviews, and other customer-facing assets
- Work directly with GTM teams to understand objections, gaps, and customer feedback and turn those insights into better messaging and enablement
Competitive & Market Intelligence- Develop a strong understanding of frequent competitors, emerging trends, and evolving customer needs
- Own competitive intelligence and translate market insights into actionable positioning, messaging, and sales enablement that clearly articulate how BlinkOps is different
Customer & Market Insights- Develop a deep understanding of our customers, their challenges, buying processes, and the problems they are trying to solve
- Use customer feedback, win/loss insights, market research, and performance data to continuously improve our approach
Analyst Relations- Manage the analyst engagement strategy
- Track core industry reports and lead Blink's inclusion
Requirements- 4-7 years of experience in product marketing, ideally at a security company
- Experience in a high-growth SaaS start up environment
- Proven ability to develop positioning, messaging, value propositions, and go-to-market strategies
- Strong understanding of enterprise B2B buying motions and how to communicate with technical and business stakeholders
- Excellent writing, storytelling, and presentation skills, with the ability to make complex concepts simple and compelling
- Demonstrated ability to independently drive multiple initiatives from strategy through execution
- An AI-first analytical and curious mindset, with the ability to use customer, market, competitive, and business data to inform decisions
- A strong bias toward action and a willingness to build, test, learn, and iterate in a fast-moving environment
Additional Information:The annual base salary range for this position is $140,000 - $170,000 USD + Variable Compensation (where applicable)
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level.
