Overview

As our Search Engine Marketing Manager, you’ll help drive Concora Credit’s Mission to enable customers to Do More with Credit – every single day.

The impact you’ll have at Concora Credit:

You’ll manage our process end-to-end, from opportunity recognition to data analysis to building and implementing strategies that expand the consumer base across product lines. In short, you will lead Conora Credit’s efforts and evolution across Search Marketing. You’ll blend quantitative and qualitative skills to provide actionable insights that optimize marketing spend and audience targeting to produce results. Successful candidates will demonstrate abilities to think strategically, leverage creativity, and manage their team with thoughtful coaching and leadership.

 

Responsibilities

As our Search Engine Marketing Manager, you will:

• Lead the ongoing management, execution, and evolution of our Search strategy.
• Monitor and lead multiple SEM campaigns/projects.
• Consistently ideate and innovate within the Search space.
• Gather actionable data from our various sources to ensure consistent and continual optimization of campaigns.
• Perform keyword research (discovery and expansion), review and edit ad creative/copy, review and analyze website performance metrics, and optimize campaigns.
• Perform testing with ad copy, audience strategies, negative keywords, etc.
• Identify growth opportunities, initiate test hypotheses, and prioritize scaling out winning tests, improving SEM traffic productivity and return on investment.
• Develop and continuously improve SEM products and tools development (automation tools, dashboards, etc.) and influence prioritization.
• Be a strategic contributor in efforts to improve Concora Credit’s organic search returns.
• Surface insights for business and marketing strategies. Present to senior leadership regularly on Search plans and results.
• Regularly audit competitive strategic analysis, customer/target audience segmentation, and consumer insight development.
• Proactively leverage AI capabilities within search platforms to scale performance, uncover new consumer opportunities, and drive a best-in-class strategy.

These duties must be performed with or without reasonable accommodation.

 

We know experience comes in many forms and that many skills are transferable. If your experience is close to what we're looking for, consider applying. Diversity has made us the entrepreneurial and innovative company that we are today.

Qualifications

Requirements:

• Minimum BA or BS degree.
• At least 5 years of experience working in Search marketing.
• Proficient with Search Management tools and analytics. Technical understanding of SEM.
• Excellent quantitative analysis experience.
• Exceptional analytical skills, including data manipulation and financial analysis.
• Expertise working with SQL and Microsoft Excel.
• Strong understanding of the mechanics of online marketing.
• Attention to detail / sound judgment.

• Practical experience leveraging AI-driven search features to scale and optimize campaigns.

 

What’s In It For You:

• Medical, Dental and Vision insurance for you and your family
• Relax and recharge with Paid Time Off (PTO)
• 6 company-observed paid holidays, plus 3 paid floating holidays
• 401k (after 90 days) plus employer match up to 4%
• Pet Insurance for your furry family members
• Wellness perks including onsite fitness equipment at both locations, EAP, and access to the Headspace App
• We invest in your future through Tuition Reimbursement
• Save on taxes with Flexible Spending Accounts
• Peace of mind with Life and AD&D Insurance
• Protect yourself with company-paid Long-Term Disability and voluntary Short-Term Disability