Proven track record in improving product discoverability across various platforms.
Strong technical skills, including the ability to analyze site crawls and collaborate with engineers.
Exceptional writing and editing skills tailored for developer audiences.
Experience conducting experiments in AI search and understanding their impact on results.
Preference for hands-on work and direct involvement in projects.
Responsibilities
Set the strategic roadmap for content and SEO initiatives based on developer needs.
Analyze and adapt to how leading AI assistants source and present information.
Ensure visibility across multiple platforms where developers seek information.
Enhance the technical foundation of the website for optimal performance and crawlability.
Create programmatic pages that effectively answer developer queries and drive conversions.
Provide clear reporting on visibility, rankings, organic traffic, and signups.
Benefits
Access to two authoritative domains with significant untapped demand.
Collaboration with web engineering and content teams for streamlined execution.
Opportunity to work in a small, agile team with minimal bureaucracy.
Full Job Description
Role Mission
Developers research before they buy. Some of that still happens on Google. More of it now happens by asking ChatGPT, Claude or a coding agent, and on YouTube, Reddit, GitHub and X. The AI coding category is new enough that the answers in all of those places are still open.
You will own how people and agents find Devin and Cognition. That covers answer engine optimization (AEO) for the best AI assistants and agents, organic search on every platform where developers look, technical SEO, content strategy and programmatic pages. You will work directly with the web engineering team to ship, and you will be measured on how often we show up, the organic traffic that follows and the signups it produces. What You'll Accomplish
Set the roadmap: Decide which questions, topics and platforms matter most across devin.ai and cognition.ai, prioritized by what drives signups.
Win in AI answers: Learn how the leading assistants and agents choose and cite sources, and make Cognition the answer they give for AI coding questions.
Show up on every platform: Google, YouTube, Reddit, GitHub, X and wherever else developers search, with content made for each one.
Fix the technical foundation: Site structure, performance, crawlability and content that both crawlers and agents can read, shipped with web engineering.
Build programmatic pages: Pages that answer real questions and convert, not just rank.
Report clearly: AI-answer visibility, rankings, organic traffic and signups, tracked and explained.
Exceptional Candidates Have Demonstrated
Discoverability results: You've made a product easier to find, in search, in AI answers or on another platform, and can show the before and after.
Technical ability: You can read a site crawl, write a clear spec, and work well with engineers.
Writing and editing: You can write or edit content developers trust.
Real experiments in AI search: You've tested what changes how AI assistants and agents answer, and you can tell what's proven from what's a guess.
Hands-on preference: You like doing the work yourself.
We care more about demonstrated capability than years of experience.
Resources & Environment
Two domains with real authority and a lot of untapped demand
Direct access to the web engineering and content teams
