Job Responsibilities:
- Support the development of strategies to create seamless customer-friendly experiences
- Own development, and execution of customer journeys Coordinate development of content needed for campaignsCoordinate development of content needed for campaigns
- Coordinate development of content needed for campaigns
- Monitor performance metrics for campaigns and make recommendations for improvement everage digital knowledge and experience to push innovation
- Leverage digital knowledge and experience to push innovation
Basic Qualifications:
- Bachelors degree
- 2 +years of experience with marketing automation, ad platforms, email marketing systems
- 2+ years of Salesforce Marketing Cloud experience, specifically with Automation, Journey, and Email Content Creation features
Preferred Qualifications:
- Working knowledge of Administrative operations such as managing Business Unit, Users, All Contact counts
- Knowledge of SQL Activity, Import Definitions, File Transfer, Data Extracts, and Data Extensions
- Proficiency in Amp script
- Experience and familiarity with HTML
- Experience with Advertising Studio, Mobile Studio, and Interaction Studio a plus (including, Cloud Pages, Smart Forms, Web Collect , Collect Tracking, and Social Studio)
- Strong detail orientation with good organizational and time-management skills
- Critical thinking with the ability to understand and evaluate all relevant data
- Confidence to recommend changes to the plan as needed
- Excellent interpersonal and communication skills
ptitude for problem solving
