6-8 years of hands-on experience in Marketing Cloud implementations, particularly with Salesforce integrations.
Proficient in MC Personalization (Interaction Studio) with a track record of at least 1-2 successful projects.
Certified Marketing Cloud Consultant and Marketing Cloud Email Specialist.
Expertise in Marketing Cloud Studios & Builders, including Email Studio and Journey Builder.
Strong ability to design customer journeys and related data models.
Responsibilities
Implement and configure Salesforce Marketing Cloud, including data migration and integrations.
Lead successful projects involving MC Personalization, including sitemap setup and trigger campaigns.
Gather requirements, design solutions, and write statements of work.
Communicate project concepts and outcomes effectively to stakeholders.
Create content using Email Studio and manage automated emails and notifications across platforms.
Analyze and report on email activity to optimize client marketing strategies.
Deliver user training to promote effective adoption of Marketing Cloud.
Benefits
Opportunity to work with leading technology partners like Salesforce and Google.
Exposure to a dynamic work environment with a focus on innovative digital marketing solutions.
Access to continuous learning and professional development in modern marketing technologies.
Full Job Description
We are looking for proficient "Salesforce Marketing cloud Architect"
Eligibility-Candidate should be based out in EST Zone.
Please find below the Job description.
Attributes and Skills required
Work with clients to further their digital marketing through Marketing Cloud usage. Act as a trusted source of knowledge to advise clients in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.
Responsibilities:
Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations
Exposure with MC Personalization (Interaction Studio) is must which includes at least 1-2 successful delivery, sitemap set up, recipes, trigger campaigns, catalog and ETL jobs
Requirements gathering, solution design, and writing statements of work
Communicate project concepts and outcomes to client project stakeholders
Content creation using Email Studio or Content Builder
Design and implementation of automated emails using Email Studio, SMS/Push notifications using Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further
Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics
Experience in reporting and analysing email activity using Email Studio reports and Journey Builder
Nice to have: proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement
Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources
Conduct user training and actively promote user adoption of Marketing Cloud
Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines
Required Qualifications and Skills
At least 6-8 years' experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
MC Personalization (Interaction Studio) is must which includes at least 1-2 successful delivery, sitemap set up, recipes, trigger campaigns, catalog and ETL jobs
Certified Marketing Cloud Consultant
Certified Marketing Cloud Email Specialist
Ability to work with clients to design customer journeys, and associated data models
Extensive experience with Marketing Cloud Studios & Builders, Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio
Understanding how to build a custom preference center and why it is needed
Conceptual understanding and be able to establish data models
