Sales Representative

Williams Machinery

• $70K — $120K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in sales or business development
  • Proven track record of prospecting and closing new business
  • Strong understanding of the construction and industrial equipment market
  • Ability to build and maintain long-term customer relationships
  • Excellent communication and negotiation skills
  • Self-motivated with a competitive drive
  • Valid driver's license and willingness to travel within the territory.

Responsibilities

  • Proactively prospect and engage new business opportunities
  • Conduct cold outreach and visit potential customers in the field
  • Understand and assess customer needs for tailored equipment solutions
  • Recommend sales and rental options for material handling and construction equipment
  • Build and nurture long-term relationships with customers
  • Conduct equipment walkarounds and demonstrations to potential clients
  • Turn opportunities into successful sales and partnerships.

Benefits

  • Company vehicle provided for customer visits
  • 100% premium-paid health benefits to ensure employee wellness
  • Annual $200 Health Spending Account and $200 Lifestyle Spending Account
  • 3% RRSP matching to support retirement savings
  • 3 weeks of paid vacation for work-life balance
  • Opportunities for long-term career development with an industry leader.
Full Job Description
Build the Pipeline. Win the Business. Own Your Territory.

Build your territory across Prince George and Northwest BC by prospecting for new business, developing strong customer relationships, and closing equipment sales and rental opportunities. This is a true hunter role for a driven, competitive salesperson who enjoys being in the field, uncovering opportunities, and turning conversations into deals.

HOW YOU'LL MAKE AN IMPACT HERE:
  • Hunt for New Business: Proactively prospect, make cold outreach, visit customers, and open new doors across construction, industrial, and other key industries.
  • Sell Solutions: Understand customer needs and recommend the right material handling, compact, and heavy construction equipment through both sales and rental solutions.
  • Win & Grow Accounts: Build long-term customer relationships, conduct equipment walkarounds and demonstrations, and turn opportunities into lasting business.


WHAT WE OFFER:
  • Compensation: $70,000-$120,000+ earning potential with uncapped commission.
  • Vehicle: Company vehicle to support your territory and customer visits.
  • Wellness: 100% premium-paid health benefits, $200 HSA, $200 Lifestyle SpendingAccount.
  • Savings: 3% RRSP matching.
  • Vacation: 3 weeks of paid vacation.
  • Career Growth: Long-term career opportunities with a respected industry leader and a company that is continuing to expand across Western Canada.


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