Sales Representative

Westerra Equipment

$70K — $120K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven experience in sales, preferably in construction or industrial sectors.
  • Strong prospecting skills, with a knack for cold outreach.
  • Ability to build and maintain customer relationships effectively.
  • Comfortable conducting equipment demonstrations and walkarounds.
  • Experience with compact construction equipment is a plus.

Responsibilities

  • Proactively prospect and open new business across targeted industries.
  • Conduct cold calls and visit customers to generate leads.
  • Assess customer needs and recommend suitable sales solutions.
  • Build and nurture long-term relationships with accounts.
  • Demonstrate equipment effectively to potential clients.

Benefits

  • Company vehicle provided for territorial coverage.
  • 100% premium-paid health benefits for employees.
  • $200 Health Spending Account and $200 Lifestyle Spending Account.
  • 3% RRSP matching for retirement savings.
  • Generous vacation policy with 3 weeks paid leave.
  • Opportunities for long-term career growth with industry leader.
Full Job Description
Build the Pipeline. Win the Business. Own Your Territory.

Build your territory across Nanaimo and Vancouver Island by prospecting for new business, developing strong customer relationships, and closing equipment sales opportunities. This is a true hunter role for a driven, competitive salesperson who enjoys being in the field, uncovering opportunities, and turning conversations into deals.

HOW YOU'LL MAKE AN IMPACT HERE:
  • Hunt for New Business: Proactively prospect, make cold outreach, visit customers, and open new doors across construction, industrial, and other key industries.
  • Sell Solutions: Understand customer needs and recommend the right compact construction equipment through sales solutions.
  • Win & Grow Accounts: Build long-term customer relationships, conduct equipment walkarounds and demonstrations, and turn opportunities into lasting business.

WHAT WE OFFER:
  • Compensation: $70,000-$120,000+ earning potential with uncapped commission.
  • Company Vehicle: Provided to support your territory and customer visits.
  • Wellness: 100% premium-paid health benefits, $200 HSA, $200 Lifestyle SpendingAccount.
  • Savings: 3% RRSP matching.
  • Vacation: 3 weeks of paid vacation.
  • Career Growth: Long-term career opportunities with a respected industry leader and a company that is continuing to expand across Western Canada.

Position Disclaimer: This posting provides a brief overview of the position. Additional details regarding duties, responsibilities, and expectations will be provided during the hiring process as applicable.

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