DescriptionMirror Lake Village Senior Living Community, an Independent Living, Assisted Living, and Memory Care community, is seeking a
Sales and Marketing Director who will contribute to a culture of respect and inclusion, and is committed to providing exceptional quality care and service to join our dedicated team.
This is more than a job. It is an opportunity to do meaningful work, build lasting relationships, and positively impact the lives of seniors every day. We seek individuals who are committed to not only supporting resident independence and dignity but also contributing to an empowering environment where residents and team members thrive. Every team member in a Brightwater Senior Living community embodies the mission of our company:
to inspire hope and enhance the lives of our residents through the creation of an unparalleled experience.Position Summary: Function as the key revenue generator through partnering with the Community Executive Director and Senior Director of Sales & Marketing to maintain and/or improve upon the occupancy level and revenue production of the community. Generate leads by developing and maintaining internal and external relationships with residents, families, professional referral sources, community connections and internal team members.
Essential Job Duties & Responsibilities:- Partner with Senior Director of Marketing and Brand Awareness in developing and executing sales and marketing plans and strategies to maintain and/or improve occupancy levels.
- Own and achieve monthly, quarterly, and annual occupancy and revenue goals.
- Maintain a minimum pipeline volume aligned with occupancy targets.
- Protect rate integrity through value-based selling and disciplined incentive usage
- Analyze occupancy trends, lost leads, and competitive pressures and adjust strategy accordingly.
- Ensure immediate response to all inquiries and adherence to speed-to-lead benchmarks
- Convert inquiries to tours through effective discovery and follow-up strategy.
- Conduct high-impact community tours that are personalized, needs-based, and closing-focused.
- Execute structured follow-up plans designed to move prospects toward deposit and move-in.
- Maintain accurate and real-time CRM documentation including next steps, objections, and close probability.
- Track and improve key metrics including, Inquiry-to-tour ratio, Tour-to-deposit ratio, Deposit-to-move-in conversion
- Lead all closing conversations with confidence and urgency.
- Overcome objections through consultative selling and education
- Secure deposits and coordinate seamless move-in transitions.
- Conduct pre-move-in communication to reduce fallout and ensure zero lost days when possible
- Partner with operations to ensure resident readiness and move-in satisfaction.
- Conduct consistent weekly professional outreach to referral sources, including hospitals, skilled nursing, physicians, senior centers, and community partners.
- Grow and maintain an active referral base that produces qualified leads.
- Host and participate in events with the primary goal of generating qualified prospects
- Track outreach efforts and referral production in CRM
- Maintain resident, employee, and community information in strict confidence (with community management or other employees as necessary).
- Submit all required documents to Home Office in a timely manner.
Requirements- Demonstrate ability to communicate effectively in English, both verbally and in writing.
- Maintain CPR and first aid certification.
- Maintain any certifications as required by state or provincial regulations.
- Excellent interpersonal, writing and communications skills.
- Excellent organizational skills and attention to detail.
- Comfortable developing new community relationships through face-to-face contact.
- Adaptable to fast paced work environment with repetitive and monotonous projects.
- Creative, innovative and willing to contribute ideas and professional opinion.
- Strong work ethic with a high level of integrity both in and out of work environment
- Professional level of organization.
- Preferred knowledge in PowerPoint, Word, Excel, Photoshop, InDesign, and Adobe Acrobat.
- A positive attitude and ability to work in both a team and rapidly changing environment.
- Able to drive to and be on location for events and functions with the strong probability of standing for a length of time.
