RDO Equipment Co.

Sales Manager

RDO Equipment Co. • $90K — $110K *
New Braunfels, TX 78130In-Person
Manufacturing & Automotive
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Previous supervisory or management experience leading high-performing teams.
  • Experience in industry and/or heavy equipment retail sales.
  • Strong verbal and written communication skills; proficient in necessary technology.
  • Solid understanding of local market conditions and sales strategies.
  • Excellent customer service skills with a focus on long-term relationships.
  • Valid work authorization to work in the U.S. without sponsorship.

Responsibilities

  • Direct, motivate, coach, and mentor the sales team to achieve objectives.
  • Develop and implement sales plans and analyze performance for growth.
  • Build lasting customer relationships by addressing needs and concerns.
  • Train sales team members in key areas like prospecting and negotiation.
  • Oversee sales activity reporting and resource allocation.
  • Utilize manufacturer programs to grow market share and maintain reputation.

Benefits

  • Comprehensive benefits package supporting well-being.
  • A company culture that embodies core values in daily work.
  • Employee engagement initiatives such as celebration events and recognition programs.
  • Commitment to safety with daily meetings and resources for team members.
  • Opportunities for community involvement through group charitable efforts.
Full Job Description
Are you a driven leader who thrives on developing people, building customer relationships, and delivering results? As a Sales Manager, you'll provide leadership in motivating, managing, and developing a high-performing sales team while driving growth through strategic sales planning and customer engagement. You'll create an environment that fosters accountability, collaboration, and exceptional customer experiences while supporting profitable growth and long-term brand loyalty. Bring your leadership, coaching expertise, and passion for customer success-apply today and help shape what's next.

What's In It For You:

  • $90,000-$110,000 / year
  • 100% bonus potential
  • Competitive compensation to reflect your experience, leadership, and industry expertise.
  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Lead the Sales Team: Direct, motivate, coach, and mentor a professional sales team to achieve company objectives and deliver exceptional results.
  • Drive Sales Strategy & Performance: Develop and implement sales plans, establish department benchmarks and budgets, analyze sales performance, and lead initiatives that support growth and profitability.
  • Support Customer Success: Build lasting customer relationships by understanding customer needs, resolving concerns, and partnering with all store departments to deliver a world-class customer experience.
  • Develop People & Talent: Advise, train, and develop sales team members in prospecting, closing, product knowledge, negotiation, territory management, productivity, and gross margin performance.
  • Manage Operations & Resources: Oversee sales activity reporting, inventory, assets, and the effective allocation of physical, financial, and people resources to support business objectives.
  • Strengthen Market Position: Lead the team in effectively utilizing manufacturer programs and products to grow market share while maintaining the company's reputation and stakeholder relationships
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Leadership Experience: Previous supervisory or management experience with a proven ability to motivate, develop, and lead high-performing teams.
  • Sales & Industry Expertise: Industry and/or heavy equipment retail sales experience with a strong understanding of sales operations and customer relationship management.
  • Communication & Technology Skills: Strong verbal and written communication skills along with the computer skills necessary to drive collaboration, efficiency, and business performance.
  • Market & Business Knowledge: Solid understanding of local market conditions and the ability to develop and execute successful sales strategies.
  • Customer Focus: Excellent customer service skills with a commitment to building long-term customer relationships and delivering solutions.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • A tight-knit team: We work hard and play hard here. From an employee of the month parking spot to company celebration events, we like to get together.
  • A culture of safety: Two safety meetings per day to discuss topics. Resources available to team members to stay cool - Powerade, Liquid IV, ice cream.
  • Community involvement: We take giving back seriously and participate in events like food drives and do an angel tree around the holidays.
  • Supportive environment: We value your development and what you bring to the table. Here you'll love our open-door policy and commitment to training and growth.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Manufacturing & Automotive
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ
RDO
* Ladders Estimates

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