5+ years in marketing and communications, preferably in hospitality
Proven experience in digital marketing strategies
Strong knowledge of SEO, social media, and content management
Excellent organizational and project management skills
Demonstrated ability to manage multiple projects simultaneously
Responsibilities
Maintain and update website design and content
Manage social media strategy and agency performance
Develop revenue-driving email marketing campaigns
Guide digital marketing agency to increase traffic and bookings
Ensure brand cohesion across property and marketing materials
Supervise on-site programming from concept to execution
Coordinate with PR agency for media exposure initiatives
Benefits
Collaborative work environment
Opportunities for professional development
Exposure to high-profile projects and campaigns
Dynamic role influencing brand direction
Potential for creative autonomy in marketing execution
Full Job Description
JOB SUMMARY: The Marketing and Communications Manager (MCM) is responsible for supporting the Director of Sales & Marketing in the development and execution of all marketing and communications strategies across the hotel and its venues, to drive revenue and increase market share. The MCM works to propel the brand's image through consistent messaging both internal and externally.
JOB RESPONSIBILITIES:
Digital Marketing
Website maintenance, including overall design influence, updating information, and building pages
Daily management of social media agency and strategy, including content management, engagement rates and influencer engagement
Developing email campaigns that drive revenue, website traffic and overall exposure to hotel and venues
Guide Digital Marketing agency to grow ROAS, website traffic and direct bookings via SEO, paid social, programmatic and paid search channels
Brand Management
Maintaining brand cohesion and observance throughout the property
Ensuring menus and signage in venues are aligned with the HC brand and aesthetic
Keeping menus up-to-date and visible on website
Oversee on site programming efforts from concept to marketing and through execution
PR/Communications
Work alongside PR agency to organize FAM trips, both group and individual
Managing media stays with customized media packets, and curating specific content to maximize press exposure
Evaluate visiting media requests to determine brand and KPI alignment
