Bimbo Bakeries USA

Sales Manager Foodservice

Bimbo Bakeries USA • $94K — $122K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Sales, Marketing, or related field required.
  • 4-7 years of experience in foodservice sales, ideally in the specified region.
  • Strong knowledge of foodservice channels and direct store delivery (DSD) distribution.
  • Proven ability to identify and close new business opportunities to meet sales targets.
  • Excellent communication, negotiation, and relationship-building skills.
  • Results-driven with a focus on exceptional customer service.
  • Ability to lead effectively with and without direct authority, fostering collaboration.

Responsibilities

  • Drive sales by executing account plans and expanding distribution volume.
  • Manage and cultivate relationships with regional chains and independent operators.
  • Develop customer plans and manage joint business planning for volume and promotions.
  • Identify and pursue growth opportunities within the region, building a robust pipeline.
  • Support regional forecasting, track performance, and report on key performance indicators (KPIs).
  • Collaborate with cross-functional teams such as RGM, Marketing, and Finance to resolve issues and enhance execution.

Benefits

  • Annual bonus eligibility
  • Comprehensive benefits package
  • Paid time off
  • 401k with company match
Full Job Description


#LI-VB1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $94,300 - $122,600

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

The Sales Manager, Foodservice is responsible for driving demand creation, sales execution, and customer growth across an assigned region. This role focuses on growing food service sales through DSD of our fresh product portfolio, while delivering against volume, revenue, and profitability targets. The Regional Sales Manager plays a critical role in expanding Bimbo's presence in Away from Home channels by developing strong customer relationships, identifying growth opportunities, executing account plans, and ensuring effective in-market activation.

Key Responsibilities:

Sales Execution and Demand Creation: Drive sales by executing account plans, finding opportunities to expand distribution volume and identifying new account opportunities.

Account Management and Customer Development: Manage and grow relationships with regional chains and large independent operator accounts, ensuring strong engagement, consistent execution, and delivery against targets.

Sell-In and In-Market Activation: Develop and manage customer plans and conduct joint business planning, i.e. define volume, price and promotions in line with set targets.

Opportunity Identification and Pipeline Development: Identify, qualify, and pursue opportunities within the region, building and managing a robust pipeline to support sustained growth in Away from Home channels.

Forecasting and Performance Management: Support regional forecasting, track performance versus targets, and maintain accurate reporting across key KPIs.

Cross-Functional Collaboration: Partner closely with RGM, Marketing, Innovation, Supply Chain, and Finance to support customer needs, resolve issues, and ensure effective execution.

Leadership Competencies:
  • Adapts approach and attitude in real time, according to the changing demands of different situations.
  • Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Holds self and others accountable to meet commitments.
  • Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.


Education and Work History:
  • Bachelor's degree required (Business, Sales, Marketing, or related field).
  • 4-7 years of experience in foodservice sales, preferably within the region.
  • Strong understanding of foodservice channels, customers, and DSD distribution.
  • Demonstrated ability to identify and close new business opportunities and achieving sales targets.
  • Strong communication, negotiation, and relationship-building skills.
  • Results oriented mindset with a focus on delivering exceptional customer service.
  • Ability to operate effectively in a complex, fast-moving organization.
  • Strong ability to lead with and without direct authority; collaboration with cross-functional business partners is critical.
  • A leader who embodies Bimbo Bakeries USA's values of integrity, teamwork, resiliency, and continuous improvement, and who can develop and inspire talent at every level.
  • Willingness to travel extensively within the assigned region.


The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA

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