Sales Executive

Superior Foods International

• $80K — $95K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 5 years of B2B sales or account management experience.
  • Proven track record in developing new business and nurturing customer relationships.
  • Strong negotiation, presentation, and relationship-building skills.
  • Ability to assess pricing, margins, and contract terms effectively.
  • Experience managing complex sales cycles with multiple stakeholders.
  • Excellent organizational skills with a focus on accountability and follow-through.
  • Advanced proficiency in Microsoft Excel.
  • Familiarity with CRM and ERP systems.
  • Willingness to travel domestically and internationally as needed.

Responsibilities

  • Develop and execute strategic sales plans for assigned customers and channels.
  • Identify and pursue new business opportunities in retail, foodservice, and food manufacturing.
  • Grow and maintain customer accounts by offering tailored product solutions.
  • Lead customer presentations, negotiations, and commercial agreements.
  • Manage opportunities from prospecting to ongoing account growth.
  • Collaborate with sourcing and logistics teams to align customer needs with product capabilities.
  • Monitor industry trends and competitive activity to inform strategy.

Benefits

  • Opportunity to work in a collaborative environment with cross-functional teams.
  • Exposure to diverse sectors including retail, foodservice, and food manufacturing.
  • Potential for professional growth and mentorship opportunities.
  • Engagement in strategic account planning and execution.
  • Participation in industry events and trade shows.
Full Job Description
The Opportunity

Superior Foods International is seeking a results-driven Sales Executive to grow our customer base, expand existing business, and develop new opportunities across retail, foodservice, and food manufacturing channels. This role is ideal for an experienced sales professional who enjoys building relationships, identifying commercial opportunities, and converting them into profitable, long-term partnerships.

The successful candidate will work closely with sourcing, operations, quality, logistics, and customer service teams to ensure customers receive exceptional service and dependable execution.
What You'll Do
  • Develop and execute strategic sales plans for assigned customers, channels, and product categories.
  • Identify, qualify, and pursue new business opportunities in retail, foodservice, and food manufacturing.
  • Grow and maintain customer accounts by understanding customer needs and offering tailored product solutions.
  • Lead customer presentations, pricing discussions, negotiations, and commercial agreements.
  • Manage opportunities from initial prospecting through qualification, first shipment, and ongoing account growth.
  • Partner with sourcing teams to align customer needs with product availability, pricing, specifications, and supply capabilities.
  • Collaborate with logistics, quality assurance, finance, and customer service teams to ensure successful execution and issue resolution.
  • Manage pricing and account profitability while evaluating costs, margins, payment terms, and commercial risks.
  • Maintain an accurate sales pipeline and forecast future business opportunities.
  • Monitor industry trends, competitive activity, and market developments.
  • Represent Superior Foods at customer meetings, trade shows, and industry events.
  • Mentor and support junior sales team members.
Qualifications
  • Minimum 5 years of business-to-business sales or account management experience.
  • Proven success developing new business and growing customer relationships.
  • Strong negotiation, presentation, and relationship-building skills.
  • Ability to evaluate pricing, margins, volumes, and contract terms.
  • Experience managing complex sales cycles with multiple stakeholders.
  • Strong organizational skills with a high level of accountability and follow-through.
  • Advanced Microsoft Excel skills.
  • Experience working with CRM and ERP systems.
  • Willingness to travel domestically and internationally as business needs require.
Preferred
  • Food industry sales experience, particularly within frozen foods, produce, ingredients, private label, or foodservice distribution.
  • Bachelor's degree in business, Agriculture, Food Science, or a related field.
  • Existing relationships within retail, foodservice, or food manufacturing sectors.
  • International sourcing experience.
  • Spanish or other language proficiency.
Who You Are

You are proactive, relationship-focused, and driven by results. You are comfortable opening new doors, developing long-term partnerships, and balancing sales growth with profitability. You communicate effectively, follow through on commitments, and thrive in a collaborative environment where commercial success depends on strong partnerships across multiple departments.
What Success Looks Like

In this role, success will be measured by:
  • Profitable sales growth.
  • Customer retention and expansion.
  • Conversion of qualified opportunities into long-term business.
  • Quality of account planning and forecasting.
  • Achievement of agreed sales and margin objectives.

During your first year, you will establish strategic account plans, build a strong sales pipeline, and deliver measurable progress toward company growth goals.

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