Sales Engineer

Bobyard, Inc

• $110K — $130K *
Technical Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years in a customer-facing technical role such as Sales Engineering or Solutions Architecture
  • Quick learner who can gain fluency in multiple trade verticals
  • Strong presentation skills with experience in whiteboarding and live demos
  • Sales-focused mindset aiming at closing deals and driving revenue
  • Comfort in fast-paced, ambiguous startup environments
  • Collaborative team player with experience working with cross-functional teams
  • Experience in early-stage startups or the construction and trades sector is a plus

Responsibilities

  • Deliver tailored, high-value demos across all trade verticals
  • Support AEs by contributing technical depth during key sales moments
  • Design and execute Proof of Value engagements to show measurable impact
  • Address and resolve technical objections throughout the sales process
  • Provide insights from the field to inform product development and strategy
  • Create reusable demo assets and documentation to enhance sales efficiency

Benefits

  • Competitive compensation with significant equity
  • Opportunity to shape the Sales Engineer role from the ground up
  • Direct influence on product development and company direction
  • Comprehensive health, dental, and vision coverage
  • Chance to help build a leading company with a motivated technical team
Full Job Description
Position Overview

Bobyard is seeking a Sales Engineer to own the technical side of our revenue engine. You'll define how we engage customers technically across every trade vertical - spanning discovery, demos, proof of value, and technical close.
This is a hands-on role for someone who can think strategically and execute precisely: building custom demos, translating complex workflows into clear value, and partnering with AEs to win strategic deals. You'll blend technical depth with commercial instinct to drive pipeline quality, deal velocity, and customer confidence across every trade we serve.

What You'll Do

• Deliver custom demos: Build and deliver tailored, compelling demos for complex, high-value deals across all of Bobyard's trade verticals.

• Support AEs on strategic deals: Join sales cycles at the right moment to add technical depth, navigate buying committees, and help move deals forward with the right decision-makers.

• Run Proof of Value engagements: Design scoped POV plans with clear success criteria and deliver readouts that quantify technical and business impact for the customer.

• Handle technical objections: Serve as the go-to technical resource during the sales cycle, helping contractors and trade businesses understand how Bobyard fits their specific workflows.

• Feed product insights back: Surface patterns from the field and partner with Product and Engineering to improve the platform, integrations, and roadmap.

• Extend the playbook: Contribute reusable demo assets, trade-specific materials, and documentation that help the sales team scale.

Desired Attributes
• 2-4 years of experience in a customer-facing, technical role such as Sales Engineering, Solutions Architecture, or Technical Consulting.
• Fast learner who can go deep on a product and get fluent across multiple trade verticals quickly.
• Strong presence in front of customers: able to whiteboard, demo, and handle objections live.
• Sales-minded: everything you do is in service of closing deals and driving revenue.
• Comfortable operating in ambiguous, fast-paced environments where the playbook is still evolving.
• Highly collaborative: works well with AEs, CS, Product, and Engineering.
• Experience at an early-stage startup is a strong plus.
• Hands-on experience in the trades - especially estimating or takeoffs - is strongly preferred, particularly across Bobyard's verticals: MEP (mechanical, electrical, plumbing), landscaping, finishes, and related specialty trades.

Benefits
• Competitive compensation with meaningful equity.
• Opportunity to help shape a fast-growing SE function.
• Direct impact on product, roadmap, and company trajectory.
• Health, dental, and vision coverage.
• Build a category-defining company with a driven, technical team.

This is a full-time, in-person role based in San Francisco. We're looking for people with exceptional learning velocity and follow-through. If you can earn technical trust with contractors while moving as fast as our market, and do so with precision and impact, we want to work with you.

Comp Philosophy

We are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.

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