Sales Director US | AI AppSec

Escape

$150K — $200K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of B2B technology sales with consistent revenue achievement.
  • 3+ years of sales leadership managing quota-carrying teams.
  • Experience scaling sales teams in high-growth tech environments.
  • Proven ability to exceed revenue targets through leadership and execution.
  • Track record in leading teams and closing enterprise deals (ACV $50K+).
  • Strong knowledge of cybersecurity and application security markets.
  • Exceptional communication and coaching skills.

Responsibilities

  • Lead and develop a high-performing sales team through recruitment and mentorship.
  • Drive revenue growth across North America by exceeding revenue targets.
  • Expand market presence by developing strategies for enterprise adoption.
  • Build scalable go-to-market processes and enhance sales efficiency.
  • Collaborate globally with teams to drive strategic execution.

Benefits

  • Opportunity to play a formative role in a fast-growing company.
  • Access to an established and innovative product.
  • Strong investor backing.
  • Dynamic and supportive work environment.
  • Possibility for rapid career advancement.
Full Job Description
The Opportunity

Escape is seeking a Sales Director, North America to lead and expand our US sales organization during a pivotal phase of growth.

This is a rare opportunity to play a formative role in a fast-growing cybersecurity company, driving strategy and execution while benefiting from an established and innovative product, a growing customer base, and strong investor backing.

You will lead a high-performing sales team comprised of Account Executives, Business Development Representatives, and Sales Engineering resources, while owning revenue growth objectives across North America.

As Sales Director, you'll collaborate directly with founders and executive leadership to shape our go-to-market strategy, grow our enterprise presence, and develop a scalable revenue engine to support Escape's growth trajectory.

This role suits a hands-on sales leader passionate about building, coaching, and scaling successful enterprise sales teams in a dynamic and competitive environment.

What You'll Do
Lead and Develop a High-Performing Sales Team
  • Recruit, mentor, and develop a team of Account Executives, Business Development Representatives, and Sales Engineer.
  • Foster a culture of accountability, collaboration, and high performance.
  • Conduct regular coaching sessions, deal reviews, and career development plans.
  • Drive the hiring and onboarding of top sales talent as the team scales.
  • Develop future sales leadership within the organization.


Drive Revenue Growth
  • Own and exceed revenue targets for North America.
  • Build and maintain a healthy pipeline across multiple sales segments.
  • Improve forecasting accuracy and pipeline visibility.
  • Ensure rigorous metrics, conversion tracking, and sales performance management.
  • Guarantee consistency throughout the sales cycle, from prospecting to close.


Expand Market Presence
  • Develop and execute strategies to increase enterprise adoption.
  • Identify and capitalize on new verticals, industries, and regions.
  • Build executive relationships with CISOs, security leaders, and key stakeholders.
  • Position Escape as the solution of choice for modern application security teams.


Build Scalable Go-to-Market Processes
  • Develop and iterate Escape's North American sales playbook.
  • Partner with Marketing to enhance demand generation and pipeline creation.
  • Collaborate with Product and Engineering for market and customer feedback.
  • Implement best practices for sales efficiency and process repeatability.


Collaborate Globally
  • Work closely with teams across North America and Europe.
  • Align with leadership in Paris, Amsterdam, and the US to drive strategic execution.
  • Share competitive insights and contribute to company-wide direction.
  • Help determine Escape's long-term growth path.


What Success Looks Like
First 90 Days
  • Develop a deep understanding of Escape's platform, customers, and market landscape.
  • Build strong relationships with your team, customers, and leadership.
  • Evaluate current pipelines, processes, and sales performance.
  • Identify areas for improvement in execution and pipeline generation.
  • Establish yourself as a trusted leader and coach.


Months 3-6
  • Enhance sales processes and team operational rhythms.
  • Increase pipeline coverage and improve key conversion metrics.
  • Drive targeted growth with key enterprise accounts.
  • Strengthen strategic relationships with security and enterprise leaders.
  • Deliver consistent revenue results and forecast precision.
  • Successfully recruit and onboard talent to support expansion.


By 12 Months
  • Build a market-leading cybersecurity sales organization for North America.
  • Significantly grow Escape's enterprise customer base.
  • Establish scalable, predictable revenue operations for future growth.
  • Foster internal leadership and organizational capability.
  • Serve as a strategic partner to Escape's executive team.
  • Cement Escape's reputation as a leader in AI-powered application security.


About You
Required Experience
  • 7+ years of B2B technology sales with a consistent record of revenue achievement.
  • 3+ years of sales leadership managing quota-carrying teams.
  • Experience building and scaling sales teams in high-growth startups or scale-ups.
  • Ability to consistently exceed revenue targets through leadership and execution.
  • Track record leading teams and closing enterprise deals (ACV $50K+).
  • Skilled at managing complex sales cycles involving technical, security, procurement, and legal evaluations.
  • Strong knowledge of cybersecurity, application security, DevSecOps, or developer-focused platforms.
  • Exceptional communication and coaching skills.
  • Experience collaborating across global teams and multiple time zones.


Preferred Qualifications
  • Experience selling application security, DevSecOps, cloud security, or developer tools.
  • Background in Series A/B or rapidly scaling tech environments.
  • Proven ability to hire, develop, and retain top sales talent.
  • Consistent overachievement (150%+ quota) in prior leadership or IC roles.
  • Familiarity with modern sales methodologies and sales operations best practices.
  • Experience building new markets or business units from scratch.

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