Sales Director - Assisted Living

Agemark Management

$80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Communications, Real Estate, Hospitality, or related field, or equivalent experience
  • 3-5 years of sales experience, preferably in senior living, hospitality, real estate, or healthcare
  • Proven success in consultative, relationship-driven sales
  • Proficient in CRM systems and sales performance metrics
  • Familiar with the senior care landscape such as independent living, assisted living, and memory care
  • Strong emotional intelligence and communication skills
  • Bonus: background in move-in coordination or family mediation, knowledge of Medicaid, existing local referral network, or public speaking experience

Responsibilities

  • Own the entire sales cycle from lead generation to move-in
  • Develop and implement sales strategies that align with occupancy and financial objectives
  • Respond with empathy to inquiries via multiple channels and maintain accurate CRM records
  • Establish referral connections with local healthcare providers and legal advisors
  • Organize networking events and educational seminars to increase community visibility
  • Collaborate with department leaders for exceptional tour experiences
  • Contribute to annual marketing planning and execute 8-10 events per year
  • Monitor and report on sales metrics such as move-ins and conversion rates

Benefits

  • Meaningful role that positively impacts families' lives
  • Collaborative team environment emphasizing partnership
  • Supportive marketing team focused on building your pipeline
  • Opportunities for career advancement in a mission-focused organization
  • Professional development programs and educational resources
  • Educational reimbursement and paid tuition for eligible candidates
  • Comprehensive benefits package including matched 401k and Employee Assistance Program
Full Job Description
We're Hiring: Sales Director

Full-Time • Exempt • Reports to the Executive Director

Are you a natural relationship-builder who loves helping families find the right home? At Agemark Senior Living our Sales Director does more than fill beds - you guide people through one of life's most emotional decisions, build trust with local healthcare partners, and drive the growth of a community people are proud to call home.

If you're a consultative seller with heart, a sharp eye for pipeline metrics, and the persistence to turn inquiries into move-ins, we'd love to meet you.

What You'll Be Doing

  • Own the full sales cycle - generate leads, qualify prospects, run tours, and close move-ins to meet monthly and quarterly occupancy and revenue targets.
  • Build and execute a sales strategy aligned with our budgeted occupancy and financial goals.
  • Respond promptly and compassionately to every inquiry - phone, email, walk-in, or online - and keep detailed, accurate records in our CRM.
  • Cultivate referral relationships with hospitals, rehab centers, home health agencies, physicians, and elder law attorneys.
  • Host networking events, professional luncheons, and educational seminars that put our community on the map.
  • Partner closely with the Executive Director, care teams, and department leaders to create seamless, memorable tour experiences.
  • Contribute to the yearly marketing plan and help plan and execute 8-10 marketing events annually.
  • Track pipeline metrics, move-ins, and conversion ratios, and report on results.

What You Bring
  • A degree in Business, Communications, Real Estate, Hospitality, or a related field - or equivalent experience.
  • 3-5 years of direct sales experience, ideally in senior living, hospitality, real estate, or healthcare.
  • A track record of success in consultative, relationship-based selling.
  • Comfort working in a CRM and using sales metrics to guide your day.
  • Familiarity with the senior care industry - independent living, assisted living, and memory care.
  • High emotional intelligence, strong communication skills, and a genuine, customer-first mindset.
  • Bonus points for: experience with move-in coordination or family mediation, knowledge of Medicaid and long-term care insurance, an existing local referral network, or public speaking experience.

What We Offer
  • A meaningful role where your work directly changes families' lives for the better.
  • A collaborative team - care, culinary, and life enrichment leaders who partner with you, not around you.
  • A supportive marketing team invested in your pipeline, not just your close rate.
  • Room to grow your career within a mission-driven senior living organization.
  • Professional Development through our Pathway to ED program and other educational opportunities
  • Educational reimbursement and paid tuition based on meeting criteria
  • Full benefits package including 401k with a match, EAP and many ancillary offerings

Ready to Join Us?

If you're ready to bring empathy, resilience, and sales savvy to a team that values all three, we'd love to hear from you. Apply today and help us welcome the next family home.

#IND4

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