Fresh Direct, Inc.

Sales Account Executive - New Business Development

Fresh Direct, Inc.$90K — $100K *
Bronx, NY 10467In-Person
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-3 years of experience in Business Development, B2B Sales, or similar roles.
  • Proven track record of surpassing sales targets or performance goals.
  • Strong relationship-building and communication capabilities.
  • Self-motivated and competitive nature with a hunter mentality.
  • Proficient in Microsoft Office; experience with Salesforce or similar tools is a plus.
  • Background in foodservice, hospitality, or workplace services sales is advantageous.

Responsibilities

  • Prospect and develop new business opportunities within assigned territory.
  • Manage and build a robust sales pipeline through various outreach methods.
  • Identify target customers across key industries and segments.
  • Engage in high-volume outreach via calls, emails, and networking.
  • Convert leads into clients while nurturing prospect relationships.
  • Conduct in-field meetings with potential customers to explore opportunities.
  • Present consultative sales pitches to address customer needs and promote FreshDirect solutions.

Benefits

  • Competitive compensation and comprehensive benefits package.
  • Paid time off, sick time, and paid holidays.
  • Health benefits including medical, vision, and dental coverage.
  • 401(k) plan with employer matching.
  • On-site amenities such as a basketball court and cafeteria.
  • Free employee parking and shuttle bus service from subway stations.
  • Employee discounts on FreshDirect orders and market purchases.
Full Job Description
Description

The Role

Build Your Career. Drive Growth. Shape the Future of Food.

FreshDirect is looking for a driven, ambitious, and results-oriented Business Development Sales Manager to help fuel our next phase of growth across New York City and the surrounding metropolitan area.

This is a true hunter role designed for someone who loves the thrill of prospecting, opening doors, and winning new business. You'll own your territory, build a pipeline from the ground up, and create meaningful partnerships with businesses that rely on FreshDirect for their food and workplace solutions.

Whether you're early in your sales career or looking to take the next step, this role offers the opportunity to accelerate your earnings, develop your sales expertise, and make an immediate impact on a rapidly growing business.

If you're competitive, entrepreneurial, resilient, and motivated by results, this is your chance to build something big.

Compensation
  • Base Salary: $90,000-$100,000
  • Commission - A competitive, commission plan, providing strong earning potential for high performers.
  • Performance-driven compensation structure that rewards sales success and exceeding targets

In your first year, you'll have the opportunity to pursue and close business opportunities valued between $800,000 and $1 million in annual revenue.

What You'll Do

  • Prospect, develop, and close new business opportunities across your territory.
  • Build and manage a healthy sales pipeline through outbound prospecting, networking, referrals, and lead generation activities.
  • Identify and target high-potential customers across key industries and market segments.
  • Conduct high volume outreach through calls, emails, LinkedIn, networking, and in-person meetings.
  • Convert warm leads into active customers while continuously developing new prospect relationships.
  • Meet with prospective customers in the field approximately 1-2 days per week to build relationships and uncover new opportunities.
  • Deliver consultative sales presentations that identify customer needs and position FreshDirect solutions effectively.
  • Drive revenue growth through new account acquisition, upselling, and cross-selling across FreshDirect's product portfolio.
  • Build trusted relationships with decision-makers and executive stakeholders.
  • Maintain accurate sales activity, pipeline updates, and account information within Salesforce.
  • Partner closely with Marketing, Merchandising, Operations, and Analytics teams to support growth initiatives and customer success.
  • Act as the voice of the customer by sharing market insights, trends, and opportunities with internal teams.


What You'll Bring

  • 1-3 years of Business Development, B2B Sales, Outside Sales, Account Executive, or similar sales experience.
  • A natural hunter mindset with a passion for prospecting, winning new business, and exceeding goals.
  • Demonstrated success meeting or surpassing sales targets, outreach metrics, or performance goals.
  • Strong relationship-building and communication skills with the confidence to engage decision-makers.
  • Highly self-motivated, competitive, and driven to succeed.
  • Comfortable making outbound calls, sending cold outreach, and creating opportunities from scratch.
  • Ability to thrive in a fast-paced, growth-oriented environment.
  • Strong organization, time management, and follow-through skills.
  • Proficiency with Microsoft Office (Outlook, Teams, Excel, Word).
  • Experience with Salesforce, ZoomInfo, LinkedIn Sales Navigator, or similar sales tools is a plus.
  • Foodservice, hospitality, workplace services, or office products sales experience is a plus.

Our Values at FreshDirect

We live these values every day:

A Passion for our customers
Our customers are at the heart of everything we do. We listen, innovate, and act quickly to exceed expectations with every order and interaction.

One team, one mission
Everyone contributes & every role matters. We break silos, lift each other up, and share a relentless focus on delivering results. That way, we win together.

Delivering excellence, every time
We take pride in the quality of our food, service, and the experience we create. Our team goes above and beyond to earn trust and guarantee 100% freshness.

Act with integrity
We operate with honesty, respect, and accountability in how we treat our customers, teammates, and partners. We own our outcomes and always do what's right, even when no one is watching.

Make fast, bold decisions
We challenge the status quo, embrace technology, and take smart risks to build a better future. At the same time, we stay true to our NYC roots and care for our community.

We love food. Yes, literally all of us.

What You'll Love About Working Here
  • A fast-paced, innovative environment where ideas turn into action
  • Opportunities for growth - many of our leaders have risen through the ranks
  • Direct impact on how thousands of customers experience food every day


Total Rewards & Benefits
• Competitive compensation and comprehensive benefits
• PTO, Safe & Sick Time, and Paid Holidays
• Medical, Vision, Dental, and Voluntary Disability coverage
• 401(k) with employer match and Life Insurance
• State-of-the-art Bronx campus with on-site basketball court, cafeteria, and employee market
• Onsite FREE parking
• FREE employee shuttle bus service from nearby Subway station
• Training, leadership development, and tuition discount at local colleges
• 20% employee discount on FreshDirect online orders and Brooklyn wine store
• Minimum 50% employee discount at our onsite employee market
• Mobile phone discounts through partnerships with T-Mobile and Verizon
• Gym membership discounts through NYSC

Our CultureWe embrace an in-office culture, composed of individuals who thrive on the collaboration and energy that comes from working together in a shared space. We are looking for people who excel in this environment, where physical presence enhances connections and engagement. At FreshDirect, we've created an environment that thrives on teamwork, where associates can innovate, grow, and have successful careers. Many of our leaders have successfully come up through our ranks. Because of our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.

The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position expectations may be subject to change as the needs of the organization changes.

#LI-LG1

About Fresh Direct, Inc.

Fresh Direct is an online grocery delivery service that delivers to residences and offices in the New York City metropolitan area. The company offers fresh produce, meat and seafood, dairy, deli, bakery, and pantry items, as well as prepared meals and meal kits. Fresh Direct was founded in 1999 and is headquartered in Bronx, New York.
Learn more about Fresh Direct, Inc.
Size
3,000 employees
Industry
Founded
1998

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