The RoleWe're hiring Tutor's first dedicated marketing hire: a senior, hands-on
Product Marketing Lead who will own how Tutor tells its story and build the machine that produces the external proof.
Tutor has robots working in production across dozens of customer facilities, quantified customer outcomes, a unique technical story behind frontier robot capabilities, and product lines spanning high-velocity mid-market deals to seven-figure enterprise programs. What we don't yet have is a person whose full-time job is turning all of that into messaging, proof points, and collateral that make our products dramatically easier to sell. That's this role.
This is a
batteries-included senior IC role. You'll come in executing on day one - writing, shipping, and building - not waiting on a team or an agency. You'll partner daily with Sales, Solutions Engineering, Research, Engineering and the founders. As the marketing function grows, we expect you to take on reports and grow into a team lead.
We are an AI company, and we expect our marketing to be
AI-native: much of our collateral production should run on agentic pipelines that you design and supervise, and your leverage should be taste, message, and systems building.
ResponsibilitiesMessaging & Positioning- Own Tutor's messaging architecture across our product lines (palletizing, case pick, and what comes next) and across our two distinct motions: high-velocity mid-market and high-touch enterprise.
- Turn the questions and objections buyers actually raise into public-facing assets that answer them before the first sales call.
- Own our website: keep it current with our positioning, and expand it with vertical landing pages (food & beverage, cosmetics, nutraceutical co-packers, 3PL/logistics), associated SEO/GEO, and other high-leverage additions that help buyers find and understand us faster.
Customer Proof Engine- Build a case-study machine: a quantified customer story for every deployment, by default, published and in the sales motion.
- Productize real customer outcomes into ROI collateral - payback one-pagers, calculators, and benchmark content segmented by vertical.
- Partner with Sales and Customer Success to recruit referenceable customers and capture wins systematically.
Product & Engineering Partnership- Partner closely with product and engineering leaders to deeply understand the roadmap and translate new capabilities into crisp value propositions and messaging.
- Own product launches end to end - narrative, assets, press coordination, and sales rollout - maximizing the public splash and impact of everything we ship.
- Bring market and buyer insight back to Product and Engineering as an input to roadmap and positioning decisions.
AI-Native Sales Enablement & Content Operations- Partner with Sales Enablement to produce the AE/SDR content arsenal: vertical one-pagers, objection-handling assets, whitepaper-style explainers on major topics (safety, integration, ROI), and core narrative assets
- Design and run agentic content pipelines that let a small team produce at the volume of a large one, with monthly/quarterly production KPIs.
- Set the standard for quality: AI-scaled output with human-grade taste.
- Partner with our Events & Field Sales Lead on trade show messaging, demo narratives, and pre/post-show content.
Qualifications- 5-10+ years in B2B product marketing or full-stack marketing, including meaningful time at an early-stage startup where you shipped the work yourself.
- Exceptional writer and maker - you produce finished, publishable work, not briefs for someone else to execute.
- Experience marketing technical products to non-technical operational buyers (plant managers, ops and supply chain leaders) and supporting a direct sales motion in tight partnership with AEs and SDRs.
- Experience bringing a novel product or category to market - creating demand and understanding where little existed, rather than capturing it in a crowded space.
- AI-native: you already use LLMs and agents as core tools in your daily work and are excited to build content production systems around them.
- High-agency, creative, and comfortable with ambiguity - you'd rather own the whole problem than a slice of it.
- Based in / willing to relocate to the Boston area - this role is in person at our Watertown HQ; travel up to ~20% (customer sites, trade shows), though likely less.
Preferred Experience- Robotics, industrial automation, manufacturing, supply chain & logistics, or other capital-equipment / hardware categories.
- Marketing into CPG, food & beverage, cosmetics/personal care, or contract manufacturing.
- Working demand-gen literacy (you can run or closely direct campaigns, nurture, and measurement even if it's not your core craft).
- Video and visual storytelling chops.
- Software or computer science background - experience programming or an engineering degree.
$125,000 - $200,000 a year
Tutor offers competitive benefits including fully employer-covered health insurance, a managed 401(k), and regular in-office meals. We also offer unlimited PTO and holidays. We host social events and maintain a collaborative, low-ego work culture where people are trusted to take ownership and solve real problems.
