Responsibilities & Expectations:
The Division Revenue Marketing Manager serves as a strategic marketing partner to the Division's commercial team (B2B), responsible for developing and executing go-to-market programs that drive pipeline growth, support revenue goals, and increase brand presence in the market. This role aligns closely with the IPS Value Creation Plan (VCP), translating growth priorities into data-driven marketing strategies and integrated campaigns that improve demand generation, conversion, and sales effectiveness.
Revenue & Pipeline Generation
• Develop and execute account-based and demand generation programs targeting priority accounts and verticals.
• Build integrated, multi-channel campaigns (digital, email, events, paid/organic) to drive qualified demand.
Go-to-Market Strategy
• Partner with Division CCO and VP Marketing to translate VCP priorities and commercial objectives into clear go-to-market (GTM) plans with defined goals, timelines, and success metrics.
• Collaborate with Division product management and subject matter experts(SMEs) to build GTM plans for new offerings, geographies, and customer segments, including positioning, messaging, channel mix, and success metrics.
• Continuously monitor market trends, customer needs, and competitive positioning to continuously refine strategy.
Sales Enablement
• Develop and deploy sales tools including competitive battle cards, one-pagers, case studies, ROI tools, and presentations to support the sales team throughout the customer journey and improve win rates.
• Partner with SMEs and engineering teams to translate technical capabilities into customer-facing value propositions.
• Ensure consistent messaging across all customer touchpoints - digital, field, events, and channel.
Campaign Execution & Optimization
• Manage campaign execution across owned and paid channels in coordination with Marketing Operations.
• Analyze performance and adjust strategies to maximize conversion rates, lead quality, and overall revenue impact.
• Deliver regular reporting on campaign performance and pipeline contribution, including recommendations for ongoing improvement.
Cross-Functional Collaboration
• Collaborate across sales, division leadership, marketing, and finance to ensure marketing programs are aligned to business priorities and supported by accurate planning inputs.
• Participate in sales team meetings and division business reviews, providing updates on campaign performance, pipeline contribution, and upcoming programs.
• Support marketing-to-sales alignment by improving lead handoff processes, ensuring lead quality, and contributing to higher lead-to-opportunity conversion rates.
• Coordinate with the Marketing Operations Manager on creative production, agency briefs, tradeshow activation, and campaign timelines.
• Share campaign playbooks and learnings across divisions to strengthen the broader marketing team's effectiveness.
Qualifications and Competencies:
• 5+ years of experience in B2B marketing with a track record of developing programs that contribute to pipeline and revenue growth
• Direct experience in demand generation, ABM, and sales enablement in an industrial, manufacturing, or field services environment
• Experience with Microsoft Dynamics or similar CRM platforms, including CRM-MAP integration and lead handoff processes
• Hands-on HubSpot experience, including campaign management, lead nurturing workflows, and reporting
• Proven experience leveraging Account Based Marketing (ABM) platforms (e.g., 6sense, Demandbase) to target high-value accounts and drive pipeline growth
• Demonstrated ability to build effective working relationships with sales leaders, general managers, and cross-functional stakeholders
• Strong written communication skills: you can write a crisp value proposition, a tight email sequence, and a compelling one-pager
• Analytical approach to decision-making, with the ability to interpret campaign data and translate findings into actionable recommendations
• Bachelor's degree in Marketing, Business, or related field - or equivalent demonstrated experience
PREFERRED QUALIFICATIONS:
• Background in marketing technical or engineered solutions to industrial buyers (e.g., maintenance, reliability, capital projects, energy)
• Experience operating in a multi-division or multi-brand environment
You'll thrive at IPS if you...
• Lead with integrity and prioritize safety. You demonstrate high standards and commit to a safe, ethical workplace.
• Value teamwork and accountability. You work well with others, take responsibility, serve others, and deliver on your commitments.
• Focus on the customer. You are dedicated to providing an unmatched customer experience and exceeding expectations.
• Have an entrepreneurial spirit. You're proactive, innovative, and thrive in a fast-paced environment.
• Communicate effectively and with purpose. You keep everyone informed with clear, concise communication.
• Stay curious and love to learn. You continuously seek new knowledge and grow personally and professionally.
