ENVITA INSIGHTS DIVISIONRevenue Growth ManagerPerformance-Based Hiring ProfilePatient enrollment, patient advocacy, and remote call team leadership for Envita Insights, graded on total new revenue and P&L growth from the first month.
Role FactsFieldDefinitionLocationScottsdale, Arizona | Full-Time | On-Site
Reports toInsights Division Manager
Division scopeEnvita Insights: first contact through enrollment and handoff to the Patient Care Specialist
Direct reportsPatient Enrollment Specialist; Patient Care Advocates; Remote Call Team Manager
Frontline teamsRemote Call Team (through the Remote Call Team Manager); Patient Care Advocates; Patient Enrollment
Key partnersGoogle Ads Marketing Manager; GHL Administrator; Strategy & Insights Analyst; Patient Care Specialist; Physician Team
Graded metricTotal new revenue and P&L growth, with a baseline minimum standard of +15% month-over-month, compounding, from the first month
Experience gateA proven record of growing sales revenue or enrollment month-over-month as the leader of an inbound and outbound phone team, with hands-on fluency in digital lead generation and CRM
Strategic Role DefinitionThe Revenue Growth Manager leads the operational performance of the Envita Insights patient engagement and enrollment funnel, from initial inquiry through enrollment and handoff to the Patient Care Specialist, with subsequent coordination with the Physician Team. This leader provides direct and indirect oversight of the Remote Call Team, Patient Care Advocates, and Patient Enrollment functions, developing team capability, improving conversion performance, strengthening CRM execution, and connecting marketing investment to measurable enrollment outcomes. Success requires hands-on leadership, analytical discipline, effective coaching, and a commitment to ethical, patient-centered communication.
This is a seat for a proven operator who produces results from the first month, not a builder who needs a year to find their footing. The role sets marketing priorities and brings them to the Insights Division Manager as proposed execution plans for review and Division Leadership's final approval, partners with the Google Ads Marketing Manager and GHL Administrator to carry them out, and is graded above all else on total new revenue and P&L growth.
Role Success DefinitionA successful Revenue Growth Manager builds a repeatable, measurable enrollment operation that delivers month-over-month growth in total new revenue and P&L, increases the speed and quality of follow-up, develops team capability, and creates consistent handoffs to the Patient Care Specialist while protecting patient trust.
MissionMissionGrow total new revenue and P&L at least 15% month-over-month, compounding, starting in the first month, by leading a disciplined, educator-led sales and enrollment team that receives every inquiry with warmth and structure, guides each patient to the right care path with integrity, and hands off cleanly to the Patient Care Specialist.
Why This Role Exists- Enrollment growth needs one accountable owner, from first contact through enrollment, working to one standard.
- First-contact quality is the single largest determinant of enrollment and patient trust; it cannot be left to chance or personality.
- Marketing spend produces value only when campaigns are matched to what enrolls, and that feedback loop needs an owner who acts on it every week.
- The Remote Call Team, Patient Care Advocates, and Patient Enrollment need a coaching cadence, call audits, certification, and a written playbook.
- GHL automation, nurture cadences, and AI tools can scale quality quickly, but only when they are managed as part of the sales system.
Performance StandardGraded metrics: total new revenue and P&L growthTotal new revenue and P&L must each grow at least 15% month-over-month, compounding, measured against the prior month and beginning with the first full month in the seat. This is the baseline minimum standard, not a stretch target. New revenue is measured net of refunds and cancellations within the window approved by Division Leadership. Every other metric in this profile exists to support it.
Supporting indicators are reviewed weekly: speed-to-lead, contact rate, qualified progression, new enrollments, advocate-to-enrollment conversion, revenue per enrollment, refund and cancellation rates, cost per enrolled patient by source, CRM completeness, and handoff acceptance by the Patient Care Specialist.
Key Performance IndicatorsMeasureDefinition / ApplicationTotal new revenue and P&LGraded outcome; tracked monthly against the +15% month-over-month minimum standard, net of refunds and cancellations.
New enrollmentsNumber of newly enrolled patients accepted for care, by source, team, and team member.
Inquiry-to-enrollment conversion rateShare of inquiries that result in an enrollment accepted for care, by source, team, and team member; tracked separately from enrollment volume.
Speed-to-leadTime from patient inquiry to initial outreach.
Contact ratePercentage of inquiries resulting in successful contact.
Qualified progressionMovement of qualified prospective patients through the enrollment stages.
CRM complianceShare of interactions with required fields, dispositions, and next steps logged in GHL, audited weekly.
Follow-up cadence adherenceShare of leads receiving every required contact attempt on schedule.
Revenue per enrollmentAverage new revenue per enrolled patient, by care path and source.
Refund and cancellation ratesRefunds and cancellations as a share of new revenue, by source and reason.
Cost per enrolled patient by sourceSource-level marketing spend divided by enrolled patients accepted for care, based on verified source attribution.
Handoff qualityCompleteness, accuracy, timeliness, and acceptance of handoffs to the Patient Care Specialist.
Team coaching adoptionCompletion of certification, call audits, SLAs, scorecards, and weekly 1:1s documented in ADP, and effectiveness measured by call-audit score improvement and results for team members on coaching plans.
The Envita Care Path Conversation FrameworkDefinitionThe Envita Care Path Conversation Framework is Envita Insights' standard workflow for prospective patient engagement and new patient intake. It governs every conversation from first inquiry through enrollment and handoff to the Patient Care Specialist, and defines how the Remote Call Team, Patient Care Advocates, and Patient Enrollment speak with, qualify, and guide each prospective patient.
The Framework is built on five components, each of which is required on every call:
- Approved language. Every conversation uses Envita-approved language, talk tracks, and disclosures reviewed by Compliance, so each patient receives accurate, consistent information no matter who takes the call. Team members do not improvise claims about treatments, outcomes, or timelines.
- Highly organized engagement. Each inquiry moves through defined conversation stages (introduction, discovery, differentiation, recommendation, alignment, and close) and a structured contact and follow-up cadence, with every interaction documented in GHL.
- Strict qualification process. Every prospect is qualified against documented criteria before advancing to the next stage. Prospects who do not meet criteria are not advanced to meet volume; they are respectfully redirected or routed according to standard.
- Structured clinical candidacy review. Candidacy for each care path is determined through a deliberate, documented process built on criteria set and validated by the Physician Team, so that each patient is guided to the care path that genuinely fits. Clinical suitability questions are escalated to the Physician Team, never decided on the phone.
- Highly ethical standards. Every conversation is educator-first and conducted in the patient's best interest. Pressure tactics, false urgency, and clinical overreach are prohibited, and inappropriate claims are escalated to Compliance.
Certification against the Framework is required before any team member works the phones independently, and adherence is measured through weekly call audits and scorecards. The Revenue Growth Manager owns the Framework's operational execution; the Physician Team owns care-path and candidacy criteria; Compliance owns approved language and disclosure.
Authority and Decision Rights- Set marketing priorities for patient acquisition and present them to the Insights Division Manager as proposed execution plans, with expected volume, cost, and revenue impact. The Insights Division Manager reviews and recommends; Division Leadership gives final approval on all strategy and budgets.
- Direct the execution of approved plans in partnership with the Google Ads Marketing Manager and the GHL Administrator.
- Establish standards, staffing pattern, shift coverage, and management cadence for the Remote Call Team, Patient Care Advocates, and Patient Enrollment.
- Own the operational execution of the Envita Care Path Conversation Framework and require adherence.
- Audit calls, deliver corrective coaching, certify team members, and initiate performance-improvement plans in partnership with Human Resources.
- Propose supporting targets (enrollment volume, inquiry-to-enrollment conversion rate, speed-to-lead, contact rate, qualified progression, CRM compliance, follow-up cadence adherence, handoff timeliness) for review by the Insights Division Manager and approval by Division Leadership.
- Recommend staffing, technology, automation, and AI investments to the Insights Division Manager for Division Leadership's approval.
- Escalate care-path assignment disputes, clinical suitability concerns, and inappropriate patient claims to the Physician Team and Compliance.
AccountabilityAuthoritative accountabilityThe Revenue Growth Manager is accountable for total new revenue and P&L growth; for the operational performance of the Remote Call Team, Patient Care Advocates, and Patient Enrollment; for the quality and results of marketing priorities; for the reliability of the handoff to the Patient Care Specialist; and for the integrity of every patient conversation. Clinical authority for suitability and clinical judgment is retained by the Physician Team.
SMART Key Performance ObjectivesKPO 1: Grow Total New Revenue and P&L 15% Month-over-Month- Business purpose. Deliver compounding revenue and P&L growth from the first month in the seat.
- SMART required outcome. Grow total new revenue and P&L at least 15% over the prior month, every month, compounding, beginning with the first full month. Track enrollment volume and inquiry-to-enrollment conversion rate as two separate expectations: new enrollments accepted for care against an approved monthly volume target, and conversion rate against the baseline established in KPO 2, with both targets proposed by the Revenue Growth Manager and approved by Division Leadership. Report results weekly to the Insights Division Manager with the drivers behind them, for inclusion in official reports for Division Leadership's review.
Evidence of success- Monthly total new revenue and P&L each meet or exceed +15% over the prior month.
- New enrollments accepted for care meet the approved monthly volume target, reported by source, team, and team member.
- Inquiry-to-enrollment conversion rate improves against the KPO 2 baseline and is reported separately from volume, so growth driven by more leads can be distinguished from growth driven by better conversion.
- Weekly reporting shows new revenue and enrollments by source, team, and team member, with leading indicators trending in the right direction.
- Any month below standard is explained within the first week of the following month, with a corrective plan already in motion.
- Required collaboration. The Strategy & Insights Analyst validates the revenue and enrollment data; the GHL Administrator maintains pipeline tracking.
- Boundary protection. Growth is never pursued through pressure tactics, false urgency, or clinical overreach. Revenue from enrollments that are refunded, cancelled, or not accepted for care does not count toward the standard. Pricing, discounts, and refund or cancellation exceptions follow approved policy and may not be used to reach the standard.
KPO 2: Establish the Growth Funnel Baseline- Business purpose. Know exactly where enrollments are won and lost before the first month closes.
- SMART required outcome. Within the first 10 business days, complete a funnel diagnostic covering lead sources and spend, speed-to-lead, contact rate, qualified progression, advocate conversations, enrollment rate, CRM completeness, and handoff quality, and present to the Insights Division Manager a documented baseline, root-cause findings for the largest drop-off points, and a prioritized improvement pl
