We9re scaling our US retention team and looking for someone who9s serious about lifecycle marketing as a growth discipline. If you think retention is just sending emails, this probably isn9t the role for you. If you see it as profit engineering, keep reading.
The RoleAs a Retention Strategist, you own the lifecycle strategy for a portfolio of 6-8 DTC brands. You9re not just sending campaigns -you9re diagnosing account health, identifying revenue opportunities, building the roadmap, and holding the client relationship.
You9ll have a dedicated pod supporting you: an email specialist who handles Klaviyo execution and a visual creator who brings your briefs to life. Your job is to think clearly, prioritize ruthlessly, and drive meaningful growth for your brands.
What You9ll Be Doing- Own the retention strategy across your client portfolio - flows, campaigns, segmentation, SMS, and lifecycle health
- Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
- Brief and direct your pod (email specialist + designer) so execution runs without you being in the weeds
- Lead client relationships - monthly reporting, strategy presentations, and hard conversations when performance dips
- Think beyond in-platform metrics - connect your work to LTV, repeat purchase rate, CAC payback, and contribution margin
- Collaborate cross-functionally with paid social and Google pods on multi-channel clients
- Stay ahead of platform changes, emerging tools, and what9s working across the DTC retention space
Requirements- 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts - flows, campaigns, segmentation, and deliverability
- Proven track record of driving measurable retention results for real brands - you speak in outcomes, not activities
- Strong commercial instinct - you think in revenue and profit, not just open rates and click-throughs
- Client-facing experience - you9re comfortable owning the relationship, presenting strategy, and navigating difficult conversations
- Experience managing or directing a small team or pod
- Strong project management skills - you stay ahead of deadlines and don9t wait to be chased
- Excellent written and verbal communication skills
- SMS experience via Klaviyo or Postscript is a strong plus
- Familiarity with analytics tools beyond Klaviyo - Hiro Analytics, Triple Whale, or similar is a bonus
- A 2-minute intro video is required to be considered - applications without one will not be reviewed
Benefits- Base salary $75,000-$95,000 USD depending on experience
- A dedicated execution pod so you can stay focused on strategy
- Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot
- Monthly training and account reviews with top DTC marketers and retention practitioners
- Real upward mobility - we promote from within and are actively building this department
- Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more
- A tight-knit team of eCommerce marketers and entrepreneurs - many of whom have owned, run, and exited their own ventures
- A culture built on Kaizen, openness and candor, and genuine client-first thinking
