About the Role:We are looking for a client-centric leader and retail media strategist to join the Growth and Experience organization at Pacvue. The ideal candidate is a self-starter with a proven track record of demonstrating ownership, building advertising strategies, and delivering results. Candidates must have a passion for retail media, creative problem solving, and take a "learn and be curious" mindset into their daily work. This position requires strong communication skills in order to gain alignment in pursuit of solutions to complex business problems. At times it will also require execution of media hands on keys across various retail media platforms. This includes activities such as creating and managing paid search and display media strategies for various retailers, providing annual and ongoing budget recommendations to help clients achieve their business objectives, designing and highlighting operational KPIs or opportunities that impact advertising effectiveness, and more.
Responsibilities: - Fully own client relationships by providing best in class account management, building solid rapport, demonstrating transparency, and delivering results against joint business objectives
- Manage a small team of Sr. Account Managers and Account Managers to deliver to clients' business objectives
- Drive client test & learn calendar and ensure you are always bringing new ideas to the client
- Contribute to the Pacvue product by providing input and recommendations on new features and functionality
- Showcase the power of Pacvue's technology by delivering on client objectives and contributing to industry training & education programs
- Act as a leader on the Pacvue Growth & Experience team through knowledge sharing with the broader Pacvue team
- Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach
- Measure efficacy of the strategy through regular reporting against core marketing KPIs and ad-hoc audits to identify areas for refinement
- Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement
- Highlight incremental sales opportunities to clients through participation in Retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs
- Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives
- Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars
- Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds
- Prepare weekly and monthly advertising reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client's product portfolio
- Responsible for reporting, analysis and communication with Pacvue management teams
- Maximize share, revenue, and profitability for clients while integrating client's internal objectives such as driving innovation or key items or product lines
- Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs
Skills & Qualifications:- 7+ years' experience working in retail media
- Previous enterprise level account management experience is a must
- Previous experience in people management, coaching, and developing others is strongly preferred
- Previous product management, project management, financial analysis, and negotiation is a plus
- The ideal candidate will be a self-starter, demonstrate ownership, work collaboratively, be transparent, and be action and results oriented
- Proven track record in relationship building and account management
- Proven success in driving results and implementing ideas in a fast-paced environment
- Proven industry expertise, passion for mentorship, and ability to teach and motivate others
- Demonstrate an in-depth understanding of how the Amazon marketplace and flywheel works
- Works efficiently and is always looking to streamline processes and workflows
- Excellent organizational and communication skills
- Strong analytical skills are a must
- Moderate Excel skills are a must
Benefits:- Flexible Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
- Company-subsidized membership to Wellhub and Peloton
- Fertility and family-building information platform through Carrot
The annual base salary range for this position is $140,000-$165,000 USD. The actual salary will vary depending on the applicant's experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue's highly attractive incentive plans, full details will be provided during the recruitment process.
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