Retail Insights Associate Manager

Your Role

The Retail Insights Associate Manager is deeply analytical and will partner across our retail team to drive smarter, more effective marketing at Target, Walmart, CVS, and beyond. They will support strategic thinking across retail marketing, driving and owning digital retail performance, consumer insights, shopper marketing program results, and other strategic marketing initiatives to evaluate what is driving real results and growth for the business. This candidate will also act as the connective tissue between retail marketing and other teams across the organization to ensure that our initiatives are executed at the highest caliber.

We are looking for someone who is data-obsessed, with a strong project management instinct and a genuine interest in marketing. The ideal candidate thrives in a fast-moving, high-growth environment and is energized by having dynamic weeks with a wide variety of projects. They will be expected to manage insight-driven analysis, juggle multiple moving pieces at once and collaborate with other teams effectively and creatively.

This role reports to the Head of Retail Marketing. This is a high-impact role for someone who's energized by the idea of sharpening O Positiv's marketing efforts at retail.

Responsibilities and Duties

• Retail consumer insights
• Drive retail marketing performance analysis across paid media, shopper marketing, and in-store activations to uncover insights, measure impact, and optimize future investments
• Spearhead consumer insights initiatives, partnering with external experts (e.g., Numerator) to uncover shopper and category trends and identify new growth opportunities
• Turn data into action, translating insights into strategic recommendations that shape retail marketing initiatives and broader business decisions.
• Retail media
• Oversee digital marketing programs including sponsored product, display, and other platform-specific initiatives across Walmart, Target, Instacart, and more
• Partner with agency teams to optimize key KPIs, including ROAS, CPC, CTR, CVR, and overall digital growth
• Build and optimize onsite and offsite display campaigns, including audience segmentation and creative A/B testing
• Identify new opportunities to drive growth at retail through retail media networks (RMNs), in-store, digital incentives, and broader campaign ideas
• Retail creative
• Quarterback retail creative work end to end, acting as the liaison between the Retail team and Creative team and keeping cross-functional projects organized, on track, and impactful

Qualifications and Skills

• Experience:
• Bachelor's Degree and equivalent work experience in a highly analytical role
• 3-5 years of experience in management consulting and / or a large CPG / Retailer or a startup in strategy & ops
• Experience in retail/shopper marketing or e-commerce is a plus

• Interpersonal:
• Extremely detail-oriented, with a natural instinct to dig into the "why" behind the numbers
• Strong project manager: organized, deadline-driven, and comfortable managing multiple workstreams and stakeholders at once
• Genuine interest in marketing and brand-building
• Confident communicator who can translate complex analysis into simple, actionable recommendations for non-technical audiences
• Entrepreneurial, resourceful, and excited to grow within a fast-scaling consumer brand

Applicants must be currently authorized to work in the United States on a full-time basis.

Hours and Compensation

The anticipated base compensation range for this role will be $110,000 - $130,000 annually. Compensation will be commensurate with the candidate's experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
• An environment of collaboration, high performance, & respect amongst all employees and managers

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