RDO Equipment Co.

Rental Sales Professional

RDO Equipment Co. • $80K — $100K *
Fort Worth, TX 76137In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of sales experience or relevant sales training required.
  • Customer-focused mindset with ability to build trust.
  • Strong organizational skills for managing priorities.
  • Effective verbal and written communication skills.
  • Valid work authorization to work in the U.S.

Responsibilities

  • Develop and manage long-term customer relationships to stimulate rental growth.
  • Prospect new rental customers through various outreach methods.
  • Assess customer needs to recommend effective rental solutions.
  • Generate rental quotes and complete necessary documentation.
  • Own the entire rental process from initial contact to post-rental follow-up.

Benefits

  • Guaranteed base salary plus commissions.
  • Company truck to represent the RDO brand.
  • Training and development opportunities for growth.
  • Comprehensive benefits package to support well-being.
  • Company culture focused on core values and a supportive team environment.
Full Job Description
As a Rental Sales Professional, you'll play a key role in driving profitable rental growth by building strong customer relationships and delivering reliable equipment solutions. You'll partner closely with rental operations, dispatch, and service teams to ensure seamless execution from quote through return-while representing RDO Equipment Co. with professionalism and integrity. If you enjoy working directly with customers and owning the full rental lifecycle, this could be a great fit. Apply today!

$80000 - $100000 / year

What's In It For You:

  • Average $80,000-$100,000+ your first year, with top earners well into six figures.
  • Guaranteed base salary plus commissions.
  • Company truck, reinforcing company pride and representing the RDO brand.
  • Training and development, as well as opportunities to grow within the organization.

  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Develop and manage long-term customer relationships: to drive profitable rental growth within an assigned territory.
  • Prospect new rental customers: through jobsite visits, referrals, and targeted outreach, while maintaining a strong presence with existing accounts.
  • Assess customer needs: by understanding project scope, timelines, and equipment requirements to recommend effective rental solutions.
  • Quote-to-contract: generate rental quotes and complete contracts, documentation, and system entries to ensure accurate transactions.
  • Own the rental process: from initial contact through delivery, return, and post-rental follow-
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Sales experience: prior sales experience and/or relevant sales training.
  • Customer-focused mindset: ability to build trust and maintain strong working relationships.
  • Strong organization skills: able to manage multiple opportunities and priorities across a territory.
  • Communication skills: clear, professional verbal and written communication.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • Open-door policy: We don't like to carry titles around with us. All store leaders strive to lead by serving and supporting team members.
  • Tight-knit team: Everybody supports one another in Fort Worth. We provide meals for our team, go to an annual Ranger game with all-you-can-eat access and have Holiday parties.
  • Safe environment: We have a mandatory safety meeting every morning. We have an "If you see something, say something" mindset and set the expectation that we will never cheat on safety and never go cheap on safety.
  • Very tenured: Our team in Fort Worth is very experienced. Veteran team members are always happy to help newer people grow.
  • Community engagement: We sponsor golf tournaments and other events, including the Halo for Freedom Warrior Foundation, as we have many veterans. There are always volunteer opportunities. Our team unloads for the Fort Worth stock show rodeo, which provides an opportunity for kids to come and build projects.
  • Goal-oriented team: We love to achieve our goals and celebrate these accomplishments together.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Manufacturing & Automotive
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ
RDO
* Ladders Estimates

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