Position Summary
The Regional Sales Manager - Turf is responsible for driving sales growth, developing strategic customer relationships, and expanding market share within the assigned territory. This role manages and grows a portfolio of turf industry customers including golf courses, sports complexes, municipalities, landscapers, distributors, and turf management professionals. The Regional Sales Manager serves as a trusted advisor to customers by providing technical expertise, identifying business opportunities, and delivering solutions that improve turf performance and operational results.
Key Responsibilities
Sales & Business Development
- Develop and execute strategic territory sales plans to achieve and exceed revenue, margin, and market share objectives.
- Identify, prospect, and secure new business opportunities across golf, sports turf, municipal, commercial landscaping, and other turf-related markets.
- Maintain and expand relationships with existing customers through consultative selling and regular account management.
- Develop annual business plans for key accounts and distributors.
- Monitor market trends, competitor activities, and emerging opportunities within the turf industry.
- Generate accurate sales forecasts and maintain a robust sales pipeline.
Customer Relationship Management
- Serve as the primary point of contact for customers within the assigned region.
- Conduct regular customer visits, product demonstrations, field evaluations, and business reviews.
- Partner with superintendents, grounds managers, athletic field managers, landscape contractors, and purchasing decision-makers to identify solutions that meet operational needs.
- Resolve customer concerns and coordinate resources to ensure exceptional service and customer retention.
- Represent the company at industry events, conferences, trade shows, and association meetings.
Technical & Product Support
- Provide technical expertise regarding turf products, agronomic practices, equipment, or services.
- Collaborate with agronomy, operations, marketing, and customer support teams to deliver value-added solutions.
- Conduct product training and educational presentations for customers and distributors.
- Develop knowledge of industry best practices and emerging technologies impacting turf management.
Leadership & Collaboration
- Partner cross-functionally with marketing, product development, customer service, operations, and finance teams.
- Share marketplace insights and customer feedback to support future business strategies.
- Participate in regional and national sales meetings.
- Mentor junior sales representatives when appropriate.
Qualifications
Required
- Bachelor's degree in Business, Agronomy, Turfgrass Management, Agriculture, Horticulture, or related field; equivalent experience may be considered.
- Strong communication, presentation, negotiation, and influencing skills.
- Proficiency with CRM systems and Microsoft Office applications.
- Ability to travel extensively within assigned territory (50-75%).
Preferred
- 5+ years of successful outside sales experience.
- Knowledge of turf, golf, landscaping, agriculture, irrigation, equipment, or related industries.
- Demonstrated ability to build long-term customer relationships and close complex sales opportunities.
- Turfgrass management, golf course, sports field, or landscaping industry experience.
- Certified Turfgrass Professional (CTP), Certified Sports Field Manager (CSFM), or related certification.
- Knowledge of agronomic practices, turf nutrition, pest management, irrigation systems, or turf equipment.
Key Competencies
- Strategic Selling
- Business Development
- Account Management
- Relationship Building
- Technical Consultation
- Financial Acumen
- Market Analysis
- Negotiation
- Communication & Presentation Skills
- Problem Solving
- Results Orientation
Pay Range:
$80,000.00 USD - $90,000.00 USD Annually
What We Offer Eligible Employees:
- Medical, dental and vision insurance
- 401(k) with company match
- Generous holiday schedule and paid time off
- Employee and Family Assistance Program (EAP)
- Life and disability insurance
- Learning and development program
Responsible Manufacturing – Protecting Our Planet for the Future
- EcoVadis Platinum Medal - recognizing top 1% global performance in sustainability excellence.
- Goal Zero - commitment to diverting job site and manufacturing waste from landfill.
- Industry-leading manufacturing systems certified to ISO 9001 (quality), ISO 14001 (environmental), and ISO 45001 (health & safety).
- Leading recycling and material regeneration through two owned and operated facilities.
