Regional Sales Manager - Transmission & Distribution (Southeast)

The Regional Sales Manager – Transmission & Distribution (T&D) is responsible for managing and driving sales growth and customer engagement for Qualitrol’s portfolio of monitoring, protection, and digital asset management solutions across electric utility, transmission, distribution, OEM, EPC, industrial, and renewable energy in one of our most important markets.

This role requires having strong technical expertise and commercial sales experience to support our existing customer base and the ability to expand the Qualitrol portfolio around asset reliability and condition monitoring for critical electrical infrastructure. The Regional Manager will work closely with other regional sales managers, subject matter experts and cross-regional sales leaders as well product management and engineering teams to identify opportunities, develop technical solutions, and close complex projects within the power industry. The Regional Sales manager will also manage and develop key channel partners om the region, to bring in additional project business.

Region of responsibility: Southeast

Key Responsibilities:

Technical Sales & Business Development

 Develop and execute sales strategies to achieve revenue and market share objectives within the assigned territory
 Identify and pursue new business opportunities with utilities, EPCs, industrial facilities, and renewable energy customers
 Promote Qualitrol solutions for transformer monitoring, dissolved gas and bushing monitoring, partial discharge monitoring, GIS monitoring, breaker monitoring, power quality, fault recording, and digital asset management
 Conduct technical presentations, product demonstrations, and solution workshops for customers and partners
 Support the complete sales cycle including prospecting, technical qualification, proposal development, commercial negotiations, and project closure

Customer Engagement

 Build and maintain strong technical and commercial relationships with customer stakeholders at all organizational levels
 Understand customer operational challenges and align Qualitrol technologies to customer reliability and maintenance strategies
 Provide consultative support regarding asset monitoring, condition assessment, predictive maintenance, and digital substation initiatives
 Support site visits, technical evaluations, FAT/SAT activities, and field demonstrations when required

Technical Expertise

 Act as a reliable subject matter expert for high-voltage asset monitoring technologies, and know who are the key SME resources to bring in to close deals.
 Support customers with application engineering discussions related to:
- Asset Health and Condition Monitoring
- Power transformers
- Gas-insulated switchgear (GIS)
- Circuit breakers
- Generators and motors
- Partial discharge monitoring
- SF6 monitoring
- Power quality and fault recording systems
 Maintain deep knowledge of utility standards, industry trends, and competitive technologies

Channel & Partner Support

 Develop and support Value added Resellers (VARs) as part of Certified Partner program
 Deliver technical and commercial support to channel partners and customers
 Assist partners with opportunity development, solution positioning, and customer engagement strategies
 Ensure channel alignment with regional growth objectives

Forecasting & CRM Management

 Maintain accurate opportunity pipelines, sales forecasts, and account activity within Salesforce CRM
 Support monthly, quarterly, and annual business reviews
 Track market activity, competitive intelligence, and customer project developments
 Collaborate with leadership to develop account plans and territory growth strategies

Cross-Functional Collaboration

 Work closely with engineering and product management teams to communicate Voice of Customer (VOC) feedback and market requirements
 Support product launches, pilot projects, and strategic growth initiatives
 Coordinate with field service and operations teams to ensure customer satisfaction and successful project execution

Qualifications

 Bachelors degree in Electrical Engineering is highly preferred but not required.
 Advanced technical or business education preferred but not required.
 7+ years of experience in technical solution sales and territory management/growth working with power systems engineering, or similar activities.
 Proven ability to understand, map and manage large complex buying groups and sales cycles across various product groups
 Experience in electric utilities, transmission & distribution, power generation, or industrial electrical systems
 Proven success supporting or selling high-voltage monitoring and diagnostic solutions
 Experience working with utilities, OEMs, EPCs, or industrial end users preferred

Preferred Skills

 Strong presentation and communication skills
 Consultative selling and problem-solving mindset
 Ability to communicate complex technical concepts clearly
 Experience with Salesforce CRM and Microsoft Office tools
 Strong organizational and forecasting discipline
 Ability to travel extensively within assigned territory
 Self-driven, collaborative, and customer-focused mindset

Working Environment

 Combination of remote work, customer visits, substations, power plants, OEM facilities, and industry events
 Travel may range from 40 60% depending on territory and project activity

Pay Range
The salary range for this sales position (inclusive of sales incentives/commissions) is $180,000 - $260,000

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