Job Title: Regional Sales Manager - TBR
Location: Atlanta
Reports to (Position): US National Sales Head
Department/Function: Sales
Purpose of the Job: The Regional Sales Manager - TBR is responsible for driving territory sales performance and market expansion across multiple states by delivering revenue and unit volume targets, strengthening distribution across TBR network, and executing strategic sales initiatives. The role focuses on developing and managing strong relationships with dealers, fleets, and key accounts, while identifying new business opportunities and ensuring effective pricing, promotions, and program execution. Additionally, the role involves collaborating cross-functionally, leveraging data and market insights, and maintaining a disciplined sales approach to optimize sales mix and drive sustained business growth within the assigned territory, with approximately 60-70% travel across the Northeastern Zone.
Major Responsibilities:
TerritorySales Execution and Team ManagementManage a multi-state territory (3+ states) overseeing sales performance and market growth across CV/TBR, OHT, and PC channels.
Achieve monthly and annual unit volume targets.
Execute national and local sales programs, promotions, and pricing strategies.
Maintain pricing integrity and program compliance within the territory.
Structure weekly travel schedule based on customer priority and opportunities.
Customer& Fleet ManagementManage day-to-day relationships with dealers, fleets, and key accounts.
Conduct regular in-person customer visits and joint calls with Dealer Sales Reps.
Onboard new dealers across all channels and sign new national account fleets.
Assist customers with product training, inventory planning, and ensure issues are resolved.
Prepare business reviews as needed for Zone Manager.
StrategicSales PlanningMaintain and execute a structured call schedule with key customers and targets.
Utilize tools such as RigDig, sell-out reports, and inventory analyze reports.
Track and update sales pipeline and call activity.
Submit accurate and timely call notes with meaningful insights.
Collaboration& ReportingWork closely with Zone Manager on territory planning, account strategy, and goal setting.
Collaborate with Customer Service, Field Engineering, and Supply Chain to support customer needs.
Communicate market trends, competitive intelligence, and customer feedback to Zone Manager and leadership.
Participate inregular team calls, meetings, and trainings.
KPI:Revenue per Employee (35%)
Unit Volume Goal (20%)
Distribution Growth (20%)
Sales Mix - Strategic Products (15%)
Customer Health (10%)
Skills:
Competencies• A background in growing businesses. Thinks and actslike an entrepreneur
• Experience building relationships
• Strong communication and negotiation skills
• Detail oriented and willing to get into the work atground floor level
• Good reasoning and analytical skills
• Problem solver and strategic thinker
• Ability to identify and close on opportunities
• Ability to understand priorities, multi-tasking andmeeting deadlines
• Timely responsiveness to all levels of theorganization
• Creativity in collecting various sources of data
• Self-starter with effective management,consultative selling, as well as presentation and communication skills
Communication &Influencing Skills• Confident in conducting customer meetings,negotiations, and presentations
• Ability to influence buying decisions throughconsultative selling
• Clear and concise communication with internal andexternal stakeholders
Personal Development• Maintain strong product and industry knowledgeacross all segments.
• Actively participate in training and developmentopportunities.
Demonstrate accountability,professionalism, and a commitment to team success.
Relevant Experience:
- Minimum of 5 years of tire sales experience.
- Strong sales, and customer engagement experience
- Proven track record in developing and securing new business opportunities.
- Willingness to travel extensively (60-75%); a valid driver's license is required.
Knowledge (Technical/ Functional) - Strong Microsoft Suite skills (Excel, PowerPoint, Word)
- Competency and comfort with web- based applications
- Strong writing skills
Education Qualification(s):
