Under general direction, manages regional sales activity for the ARM debris and leaf collection heavy equipment product lines (truck and trailer platforms). Reports to the Director of Sales and Marketing.
- Directs, trains, manages, and supports dealer sales force regarding product, market, and sales skill knowledge.
- Recommends number and size of sales territories, negotiates delivery and product availability and terms, and sales allowances.
- Conducts frequent demonstrations of products with dealers. (On avg 8-9 per month)
- Evaluates territory regiments, interviews new potential dealers.
- Identify and develop new applications for ODB product lines.
Essential Functions of the Job:- Directs and motivates dealer sales force. Recommends sales territories to Director of Sales & Marketing, provides training and guidance using management skills and advises sales force with recommended course of action. Expands leaf and debris market for Alamo Group and year-round debris cleanup.
- Spearheads technical, applications, and sales strategies trainings
- Consults with Director of Sales & Marketing for problem resolution and to determine product availability and troubleshooting of equipment.
- Forecasts sales of units, both long and short term, using planning skills and product knowledge.
- Conducts dealer sales force's performance evaluations, provides feedback, and assists in development.
- Trains new dealers in product knowledge, current programs, and company/departmental goals and objectives. Provides on-going training for current dealer sales force.
- Prepares sales reports indicating volume, margins, and competitive comparisons.
- Shares customer feedback, suggests design improvements, and assists with marketing materials and brochures
- Advises dealers of established territories, quotas, and goals. Coordinates information with sales force.
- Attends trade shows and dealer expos. Demonstrates and promotes products.
- Plans and directs quarterly territory dealer sales meetings.
- Develops territory budget and plans expenditures. Ensures compliance of budget guidelines.Conducts at least one hundred demonstrations per year on equipment.
Education and Experience:- Bachelor's degree or equivalent experience required.
- Minimum 4 years' previous sales experience, preferably in an industrial market, with increasing areas/levels of responsibility.
