Regional Sales Manager
Location: Rockville, MD
Salary: $135,000-$150,000/year
Job SummaryWe are seeking an experienced Regional Sales Manager to lead and develop an inside and outside sales team while driving regional revenue growth. This role oversees sales across fire inspection services, security systems, and project-based fire protection installations.
The ideal candidate has a strong background in sales leadership, team development, key account management, and revenue growth. Experience in fire protection, life safety, security, or construction services is highly preferred.
Key ResponsibilitiesSales Leadership & Team Development
- Lead, coach, and manage a regional inside and outside sales team of 5-10 employees.
- Establish sales goals, performance expectations, and accountability metrics.
- Conduct pipeline reviews, sales coaching, and field ride-alongs to improve team performance.
- Manage regional revenue targets and drive monthly, quarterly, and annual sales growth.
- Develop pricing strategies in partnership with operations and senior leadership.
- Maintain accurate pipeline tracking, forecasting, and reporting through Salesforce, HubSpot, or similar CRM platforms.
- Identify new business opportunities across commercial, industrial, and multifamily residential markets.
- Collaborate with marketing to support lead generation, campaigns, and cross-selling initiatives.
Sales & Account Management- Meet and exceed personal sales quotas by expanding key accounts and increasing customer share of wallet.
- Develop and maintain relationships with building owners, property managers, contractors, and facility managers.
- Drive sales across three core service areas:
- Fire inspection and recurring service agreements
- Security systems, including access control, CCTV, intrusion detection, and monitoring
- Project-based installations, including fire sprinklers, fire alarms, and kitchen suppression systems
- Manage strategic customer relationships and serve as a senior point of contact for key accounts.
- Identify opportunities for renewals, upselling, and cross-selling across service lines.
- Address customer concerns and collaborate with operations to resolve escalations.
- Promote customer retention and a customer-first approach throughout the sales organization.
QualificationsRequired
- 5-7 years of sales management experience, preferably in a service-based or trades industry.
- Proven success achieving sales quotas, growing teams, expanding markets, or exceeding revenue targets.
- Experience managing both inside sales and outside field sales teams.
- Proficiency with Salesforce, HubSpot, or comparable CRM systems.
- Strong leadership, communication, coaching, and relationship-building skills.
- Ability to travel throughout the assigned region as needed.
Preferred- Experience in fire protection, life safety, security systems, or a related industry.
- Familiarity with fire inspection services, NFPA codes, or related technical standards.
- Experience selling construction, installation, or other project-based services.
- Experience overseeing multiple branches, regions, or brands.
