Regional Sales Manager

CMD CORPORATION

• $100K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Engineering, or related field; or equivalent experience.
  • 5-10 years of progressive sales experience, ideally in capital equipment or industrial solutions.
  • Proven track record of meeting or exceeding sales targets in a regional role.
  • Experience with distributors, channel partners, or OEM customers is advantageous.
  • Proficiency in CRM systems and Microsoft Office tools.

Responsibilities

  • Develop and implement a regional sales strategy to drive growth.
  • Achieve or surpass annual and quarterly sales targets and margin goals.
  • Cultivate and strengthen relationships with customers and partners.
  • Identify and pursue new business opportunities in the territory.
  • Manage the complete sales cycle from prospecting to closing.
  • Collaborate with internal teams to deliver tailored solutions.
  • Provide accurate sales forecasts and market insights to leadership.

Benefits

  • Work in a safe, well-lit, and comfortable environment.
  • Culture focused on mutual respect and employee wellbeing.
  • Opportunity for professional growth and development.
  • Engage in a collaborative and supportive team atmosphere.
Full Job Description
Position: Regional Sales Manager

Reports to: VP of Global Sales and Marketing

Supervisory Responsibilities: None

Regional Sales Manager Summary: The Regional Sales Manager (RSM) is responsible for driving profitable revenue growth within an assigned geographic territory by developing and executing regional sales strategies, managing key customer relationships, and leading sales execution efforts. This role partners closely with internal teams to deliver customer-focused solutions while advancing CMD's mission of Making It Better Together.

Essential Functions:

  • Develop and execute a regional sales strategy aligned with company growth objectives.
  • Achieve or exceed annual and quarterly sales targets, bookings, and margin goals.
  • Build, maintain, and grow strong relationships with customers, distributors, and strategic partners.
  • Identify new business opportunities and expand CMD's market presence within the assigned territory.
  • Manage the full sales cycle, including prospecting, needs analysis, proposal development, contract negotiation, and closing.
  • Collaborate with engineering, operations, marketing, and customer support teams to deliver high-value solutions.
  • Provide accurate sales forecasts, pipeline updates, and market intelligence to leadership.
  • Represent CMD at customer meetings, industry events, trade shows, and conferences.
  • Ensure customer satisfaction by supporting project handoff and post-sale follow-up.
  • Maintain compliance with company policies, pricing guidelines, and ethical sales practices.


Other Duties: Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

Regional Sales Manager Competencies:

  • Strategic selling and territory management
  • Customer relationship management
  • Negotiation and closing skills
  • Financial and business acumen
  • Analytical and problem-solving ability
  • Clear and persuasive communication
  • Collaboration and cross-functional teamwork
  • Time management and prioritization


  • Integrity and professionalism


Regional Sales Manager Education and Experience:

  • Bachelor's degree in Business, Marketing, Engineering, or a related field; or equivalent combination of education and experience.
  • Minimum of 5-10 years of progressive sales experience, preferably in capital equipment, manufacturing, or industrial solutions.
  • Demonstrated success meeting or exceeding sales targets in a regional or territory-based role.
  • Experience working with distributors, channel partners, or OEM customers is a plus.


Additional Details and Requirements:

  • Proficiency in CRM systems, Microsoft Office tools, and virtual meeting platforms.
  • Ability to analyze sales data and prepare reports and forecasts.
  • Valid driver's license and ability to travel as required.


Work Environment: CMD is located in Appleton, WI. Our three facilities operate by secure entry, are well lit, air temperature controlled for comfort, and clean with low noise. Safety is our top priority. Our culture is centered around mutual respect, clarity of communication, and employee wellbeing.

Physical Demands:

  • Capacity to use standard office equipment such as computer, telephone, and videoconferencing.
  • Ability to navigate manufacturing floor environment, which may include walking on uneven surfaces, climbing stairs, and standing for extended periods.
  • Capacity to wear personal protective equipment such as safety glasses, ear protection, and hard hat as needed.
  • Ability to tolerate exposure to moderate levels of noise, vibration, odor, and varying temperatures in a manufacturing environment.
  • Ability to follow health and safety guidelines and protocols including emergency procedures.
  • Regular, predictable attendance is required.


Status: Full-time, exempt.

Travel: Up to 40%, regionally and overnight in the United States. Occasional international travel is required and necessitates a valid US Passport.

Work Authorization/Security Clearance/Confidentiality: Must be authorized to work in the United States and adhere to CMD's confidentiality agreement(s).

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