Under general direction, manages regional sales activity for the ARM debris and leaf collection heavy equipment product lines (truck and trailer platforms). Reports to the Director of Sales and Marketing. • Directs, trains, manages, and supports dealer sales force regarding product, market, and sales skill knowledge. • Recommends number and size of sales territories, negotiates delivery and product availability and terms, and sales allowances. • Conducts frequent demonstrations of products with dealers. (On avg 8-9 per month) • Evaluates territory regiments, interviews new potential dealers. • Identify and develop new applications for ODB product lines. Essential Functions of the Job: • Directs and motivates dealer sales force. Recommends sales territories to Director of Sales & Marketing, provides training and guidance using management skills and advises sales force with recommended course of action. Expands leaf and debris market for Alamo Group and year-round debris cleanup. • Spearheads technical, applications, and sales strategies trainings • Consults with Director of Sales & Marketing for problem resolution and to determine product availability and troubleshooting of equipment. • Forecasts sales of units, both long and short term, using planning skills and product knowledge. • Conducts dealer sales force's performance evaluations, provides feedback, and assists in development. • Trains new dealers in product knowledge, current programs, and company/departmental goals and objectives. Provides on-going training for current dealer sales force. • Prepares sales reports indicating volume, margins, and competitive comparisons. • Shares customer feedback, suggests design improvements, and assists with marketing materials and brochures • Advises dealers of established territories, quotas, and goals. Coordinates information with sales force. • Attends trade shows and dealer expos. Demonstrates and promotes products. • Plans and directs quarterly territory dealer sales meetings. • Develops territory budget and plans expenditures. Ensures compliance of budget guidelines. Conducts at least one hundred demonstrations per year on equipment. Education and Experience: • Bachelor's degree or equivalent experience required. • Minimum 4 years' previous sales experience, preferably in an industrial market, with increasing areas/levels of responsibility Working Conditions: Frequent sitting for extended periods of time; standard office environment. Standing, walking and some lifting while traveling and attending trade shows and demonstrations