Regional Sales Director

Crete United • $150K — $180K *
Chicago, IL 60629In-Person
Business Services
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of sales leadership experience.
  • Experience leading regional or multi-location sales organizations.
  • Proven success driving growth in service-based businesses.
  • Strong skills in forecasting, CRM management, and strategic account development.
  • Ability to influence and drive change collaboratively with senior leaders.

Responsibilities

  • Partner with leadership to craft and implement growth strategies.
  • Increase revenue from owner-direct sales and recurring services.
  • Identify opportunities for market expansion and cross-selling.
  • Drive adherence to sales processes and CRM best practices through the organization.
  • Establish a regional commercial operating rhythm and improve sales execution.
  • Coach and develop sales leadership at various levels within the organization.
  • Lead reviews of pipeline and forecasting, ensuring data integrity and accountability.

Benefits

  • Opportunity to shape growth strategy for a large regional division.
  • Collaboration with a diverse range of operating companies.
  • Focus on professional development and talent management.
  • Participation in shaping innovative sales processes.
  • Potential to significantly influence company performance and growth.
Full Job Description
Reports To: Chief Revenue Officer
Region Supported: Midwest Division (8-12 operating companies)

Key Responsibilities

Commercial Growth

  • Partner with company leadership to develop and execute growth strategies.
  • Increase owner-direct revenue, recurring service sales, and strategic account penetration.
  • Identify market expansion and cross-selling opportunities.
  • Support enterprise and regional account initiatives.


Commercial Excellence

  • Drive adoption of Crete United's sales processes, pipeline management standards, forecasting methodology, and CRM best practices.
  • Establish a consistent commercial operating rhythm across the region.
  • Improve sales execution while preserving local autonomy.


Coaching & Talent Development

  • Coach Presidents, General Managers, Sales Managers, Account Managers, and business development professionals.
  • Provide field coaching, deal strategy guidance, and customer engagement support.
  • Assist in recruiting, onboarding, and developing sales talent.
  • Build future sales leadership capability across the region.


Pipeline & Forecast Management

  • Lead regular pipeline and forecast reviews.
  • Improve opportunity qualification, forecast accuracy, and sales accountability.
  • Ensure disciplined Salesforce usage and data integrity.
  • Identify performance gaps and drive corrective actions.


Service & Account Growth

  • Expand maintenance agreements, inspections, repairs, and replacement programs.
  • Improve customer retention and project-to-service conversion.
  • Support strategic account development and multi-company pursuits across HVAC, Mechanical, Electrical, Plumbing, Controls, Fire Protection, Security, and Low Voltage businesses.


Regional Collaboration

  • Promote sharing of best practices, sales tools, customer intelligence, and market expertise.
  • Strengthen collaboration among operating companies to maximize growth opportunities and customer value.


Key Performance Indicators

Growth

  • Organic revenue growth
  • Service revenue growth
  • Maintenance contract growth
  • Owner-direct revenue
  • Gross margin improvement
  • Customer acquisition and retention


Commercial Effectiveness

  • Pipeline coverage and quality
  • Forecast accuracy
  • Win rates
  • Average deal size
  • CRM adoption and data quality
  • Strategic account plan execution


Talent Development

  • Sales talent retention and promotion
  • New hire onboarding effectiveness
  • Coaching and training participation


Qualifications

Required

  • 10+ years of sales leadership experience.
  • Experience leading regional or multi-location sales organizations.
  • Proven success driving growth within service-based businesses.
  • Strong forecasting, CRM, sales management, and strategic account development experience.
  • Ability to influence senior leaders and drive change through collaboration.


Preferred

  • Commercial HVAC, Mechanical Services, Electrical Contracting, Building Automation, Facilities Services, or related industries.
  • Experience with private equity-backed organizations and national account programs.


Core Competencies

  • Executive presence and influence
  • Strategic thinking and business acumen
  • Consultative selling and account development
  • Coaching and talent development
  • Forecasting and performance management
  • Collaboration, accountability, and results orientation


First-Year Success

The successful candidate will:

  • Become a trusted commercial advisor to operating company leadership.
  • Improve forecast accuracy, pipeline discipline, and CRM adoption.
  • Increase recurring service and owner-direct revenue.
  • Establish a consistent commercial operating cadence across the region.
  • Strengthen collaboration among operating companies.
  • Develop scalable sales processes and talent pipelines that support sustainable, profitable growth.


About Crete United

Crete United Careers

Joining Crete United presents an unparalleled opportunity to become part of a leading team of professionals dedicated to excellence and innovation. Crete United, known for its robust commitment to growth and diversity, offers a range of job opportunities that cater to various skills and career aspirations.

Explore Career Opportunities

Crete United is actively hiring and offers a variety of positions that challenge and foster professional development. With a culture that thrives on creativity, leadership, and teamwork, the company is an ideal place for those who are driven to excel in their professional lives.

Internship Programs

Start a career with Crete United through comprehensive internship programs designed to give hands-on experience in a dynamic work environment. Internships are a gateway to full-time employment and offer a unique insight into the company’s operations, contributing significantly to personal and professional growth.

Professional Growth and Development

Create United is committed to the professional growth of its team members. The company provides extensive training programs, including leadership development and diversity training, ensuring that every team member has the opportunity to advance their career.

Benefits and Culture

Crete United is proud of its inclusive culture that supports its team members' well-being and professional aspirations. The company offers competitive benefits, fostering a supportive environment where every employee can thrive.

Innovation and Leadership

At the intersection of innovation and leadership, Crete United stands out as a leader in its industry. The company encourages a culture of innovation where new ideas are welcomed and nurtured.

Networking and Professional Development

Crete United believes in the power of networking and encourages its employees to engage in events and activities that enhance their professional networks. These opportunities not only boost career growth but also enhance the company’s collaborative environment.

Join the Team

Crete United is looking for passionate, curious, and innovative individuals to join its team. Explore open positions that match your skills and interests. Create United values solution-driven team players who are eager to contribute to the company’s success.

Stay Connected

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Prepare for Your Interview

Aspiring candidates should prepare to discuss how their experiences and skills align with the position they are applying for. Crafting a well-organized resume and preparing for the interview process are crucial steps to securing a position at Crete United. Crete United is not just a company; it's a place where careers are nurtured, and futures are built. Join Crete United and be part of a team that values diversity, innovation, and leadership.
Learn more about Crete United
Industry
Business Services
* Ladders Estimates

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