Regional Sales Director

Betco Corporation, LTD

$110K — $130K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business with a focus on sales.
  • 3-5 years of progressive sales management experience.
  • Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
  • Familiarity with Customer Relationship Management (CRM) software.
  • Experience using iPhones and laptops for business applications.

Responsibilities

  • Drive end-customer sales to expand account penetration.
  • Review and develop a regional sales plan to meet growth objectives.
  • Direct sales forecasting and set performance goals.
  • Achieve distribution and end-customer sales targets annually.
  • Develop strategic growth plans with top distributors.
  • Implement pricing strategies and contract management.
  • Execute promotional programs and manage promotional spending.
  • Ensure high-quality end-user engagement and utilize Salesforce for sales activity tracking.

Benefits

  • Columbus location preferred for this position.
  • Opportunity to manage significant market penetration initiatives.
  • Engagement with high-profile distributors and customers.
  • Access to corporate support for strategic execution.
  • Travel requirements for networking and relationship-building.
Full Job Description
Job Type

Full-time

Description

The Regional Sales Director is responsible for achieving the annual revenue plan within a specified geographic region. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and equipment product lines, primarily through the Jan/San channel. The position also involves driving end-customer demand.

Columbus preferred

Requirements

  • Drive end-customer sales to expand account penetration.
  • Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives.
  • Direct sales forecasting and establish performance and personal goals.
  • Achieve annual distribution and end-customer sales targets.
  • Develop and execute strategic growth plans with top distributors.
  • Implement pricing strategies and contract management for distribution partners and end customers.
  • Execute promotional programs provided by the marketing team.
  • Manage promotional spending (PFA) to achieve sales goals.
  • Build and maintain strong relationships with Gold & Silver Distributors, acting as a liaison between sales and other internal departments.
  • Oversee MAPP and pioneering conflict resolution within the region.
  • Support corporate and national account requests within the assigned geography.
  • Manage travel and entertainment (T&E) expenses.
  • Oversee demo stock management, ensuring appropriate inventory turnover and financial responsibility for company assets.
  • Ensure high-quality and high-quantity end-user engagement within the region, leveraging Salesforce for tracking sales activity, customer calls, distributor feedback, and competitive insights.
  • Other duties may be assigned as needed by the Senior Director of Field Sales and Training or EVP of Sales.
Behavioral Capabilities
  • Business Acumen: Understands market trends, policies, competition, and strategic practices.
  • Customer Focus: Committed to meeting and exceeding customer expectations, building trust and long-term relationships.
  • Integrity: Acts in alignment with company values and ethical standards.
  • Interpersonal Savvy: Builds strong relationships across all levels using diplomacy and tact.
  • Communication Skills: Clearly conveys messages in written and verbal formats.
  • Negotiation Skills: Navigates challenging situations effectively while maintaining relationships.
  • Decision-Making: Makes informed decisions based on analysis, experience, and judgment.
  • Results-Driven: Consistently exceeds sales goals and pushes for continued success.
Education and Experience
  • Bachelor's Degree in Business with a focus on sales.
  • 3 - 5 years' experience in progressive sales management.
Required Skills
  • Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
  • Experience using iPhones and laptops for business applications.
  • Knowledge of Customer Relationship Management (CRM) software.
Physical Requirements
  • Ability to work on a computer for extended periods.
  • Travel required - 50% - 75%


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