Responsibilities
DUTIES:
Lead regional planning, coordination and performance of all on- and off-premise sampling programs across multiple
markets - with a focus on flawless execution and client standards.
Market Leadership & Client Partnership
A strategic, field-first leader who owns their region - connecting client, distributor and agency teams so that every program is
planned, executed and reported to client standards. You'll be the go-to point of contact across a region, partnering with sales,
distributor and sampling leads all along the way.
Specifics Include:
• Coordinate & communicate activity of all JetFuel on- & off-premise sampling programs and resources
• Gather and communicate program/resource performance through KPI tracking and accountability
• Lead local planning, including quarterly planning meetings, bi-weekly team status meetings, weekly client reports, etc.
• Maintain a macro view of activity in key accounts and market territories to identify growth opportunities
• Ensure all programming is executed to client standards, brand guidelines and program specifications
• Ensure all programs across the region comply with state-specific rules and regulations
• Lead integration efforts with local sales teams across all departments (i.e., Advocacy, Consumer Experiential, etc.)
• Regional budget tracking across multiple markets
• Responsible for the oversight and management of the Area Managers supporting your extended territory, ensuring consistent
execution, communication and adherence to client standards across all markets
• Recruit, onboard and train Area Managers, providing ongoing coaching, performance feedback and development
• Ensure appropriate staffing levels and coverage across all markets in the region
• Review and approve Area Manager expense reports, timecards and event recaps, ensuring accurate and timely reporting across
the region
• Consolidate field insights and competitive activity from across the region and share key learnings with leadership and client
• POS inventory control and logistics
• Maintain a strong presence in the field through spot-checking and client support
Qualifications
• 3-5+ years of experiential or field marketing experience, including managing field teams across multiple markets; adult
beverage experience preferred
• Strong leadership, communication, and organizational skills
• Fun, friendly, and outgoing personality
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Strong data interpretation and analytical skills, with the ability to turn program performance into clear insights and
recommendations
• Ability to lead teams and motivate staff in fast-paced event environments
• Familiarity with on/off-premise marketing initiatives
• Previous experience in experiential marketing, event management, brand ambassador programs, or promotional events
preferred
• Experience managing logistics, staffing, or inventory is a plus
• Ability to travel across the region as needed, including overnight travel
• Must be 21 years of age or older
• Must have reliable transportation
• Must have access to a smartphone
• Ability to lift and transport promotional materials and event assets as needed
Compensation
$90,000.00 - $95,000.00 Annually
