Job DescriptionThe Regional Marketing and Sales Director is responsible for the development and oversight of long and short- term strategies and tactics related to brand positioning, promotion, and sales initiatives for assigned communities and/or health centers with the purpose of achieving and exceeding sales, marketing, and occupancy goals. This position works closely with the Director of Operations Management and Community Executive Directors to create collaborative and effective work teams delivering measurable results. This position also partners closely with critical community staff and corporate departments to deliver successful, full service marketing and sales experience.
What You'll Do: - Provide strategic direction to Directors of Operations Management and Executive Directors relative to brand development and positioning which includes: marketing plan creation and execution, operational/product enhancements, pricing recommendations, and staffing as necessary to drive and maintain budgeted occupancy and revenue results.
- Partners closely with the Directors of Operation Management, Executive Directors, community-level marketing and sales teams, key community staff, and advertising partners in the development and execution of overarching strategic marketing plans and tactical plans for occupancy development for assigned communities within all levels of care (independent living, assisted living, health center, memory care).
- Work in close collaboration with Director of Operations Management to provide guidance and direction to community sales staff for highest priority communities in the execution of sales strategies and activities calibrated specifically to occupancy and move-in goals for all levels of care.
- Identify training opportunities and conduct training for marketing and sales staff. This includes: identifying opportunities for new or continued training, creating and delivering content, and providing training on sales systems.
- Assist Directors of Operations Management and Executive Director(s) in recruitment, selection, onboarding training, and performance management of community based marketing, sales, and outreach personnel.
- Provide budgeting recommendations relative to sales, closings, attrition, occupancy and marketing and sales expenses in collaboration with Director of Operations Management and Life Care Services Community Finance.
- In concert with Executive Director(s), reinforce LCS best practices relative to marketing and sales management and implementation. Uphold LCS Quality Standards and contribute to ongoing enhancements and updates to recommended standards over time.
- Utilize and/or recommend LCS resources, systems and ancillary business lines (e.g. Market Research, LCS Advertising, CPS, Insight, Salesforce, etc.) appropriately to support optimal strategic direction, fiscal responsibility, and data-driven performance results.
- Interact positively with board/owner clients as required representing LCS Senior Living Marketing and Sales Leadership. This may include board/owner meetings, strategic planning events, LCS home office client visits, and other client focused events.
- Demonstrate incisive ability to strategize and execute forward-thinking initiatives that create substantial market presence and profitable outcomes.
- Participate in LCS ExSell Sales System modules as trainer and/or coach.
- Participation in and leadership of business meetings, conferences, corporate events and the like as required.
What We're Looking For: - Demonstrated proficiency in CRM utilization, reporting, and data analysis - preferably Life Care Services Salesforce system.
- Technical skills can best be acquired through a combination of a Bachelor degree and a minimum of 5 years of multi-community marketing/sales experience in senior housing
- Experience in recruiting, training, supervising and motivating marketing, sales and outreach staff.
- Strong verbal and written communication skills are essential. Must be able to communicate effectively with residents, families, vendors, all community and corporate staff, and owner/boards. Public speaking/presentation skills also required.
- Working knowledge of Microsoft Windows operating environment, Microsoft Office Suite, and e-mail programs.
- Extensive experience in and knowledge of sales and marketing techniques with demonstrated proficiency in driving sales and marketing results.
Benefits Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
Additional Information Travel frequency: 75-100%
Estimated Salary: $115,000 - $144,000
The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
