You will be the person who owns and runs that machine.
Your mission (what you actually own)
Your scorecard will be simple and visible:
- Qualified demand
- X new qualified opportunities per month from facility / property managers in OR-WA (number set with you based on current baseline).
- Local visibility
- Growth in organic + direct traffic to our territory pages.
- # of priority cities where we rank in the top 3 map pack for "commercial cleaning + city."
- Reputation & brand
- New 5-star Google reviews per month across franchisees.
- Average rating above 4.7+.
- Consistent "Stratus Clean PNW = elevated, low-drama commercial cleaning" message across channels.
If these numbers move in the right direction, you're winning. If they stall, you own the plan to fix it.
RequirementsWhat you'll do
- Design and run the Stratus Clean PNW Marketing Machine: build and maintain checklists that constantly generate customer proof, content, and campaigns we can use across SEO, social, email, and sales collateral.
- Own local SEO: Google Business Profiles, on-site SEO, location pages, citation management, and reporting for our key markets.
- Build and enforce a review-generation system across franchisees with clear scripts, touchpoints, and goals.
- Create and manage a simple content calendar for LinkedIn and other relevant platforms, focused on case studies, proof, and offers for facility managers (not vanity posts).
- Coordinate with any external vendors (paid media, web) as the internal owner: set targets, review performance, and make keep/kill/scale decisions.
- Report weekly and monthly on your scorecard, insights, and next experiments.
- Work cross-functionally with franchise owners and sales to ensure what we promise in marketing matches what we deliver, reinforcing our brand flywheel.
You're a fit if
- 5-8+ years in hands-on local marketing (SEO, Google Business, social/content) for service or multi-location businesses.
- You can show before/after examples of moving rankings, traffic, and leads - not just followers.
- You think in systems, not one-off campaigns: you like checklists, playbooks, and repeatable processes.
- You're comfortable being both strategic and scrappy: one hour you're in GA/Search Console, the next hour you're filming a quick on-site case study video.
- You're data-driven: you can build a simple dashboard, read it, and change behavior based on it.
- You act like an owner: you want your work tied to real business outcomes, not activity.
What success looks like
In 90 days:- Clear baseline metrics and a simple dashboard live.
- Review system installed and producing consistent 5-star reviews.
- Priority city list defined and first ranking lifts in motion.
- Weekly content and proof cadence running without founder involvement.
In 12 months:- Stratus Clean PNW is the most visible and best-reviewed commercial cleaner in our core metros.
- Our lead flow is measurably stronger and more predictable, and the marketing machine runs off checklists you built.
BenefitsCompensation & process
- Competitive base salary in line with experienced marketing managers in Portland/Seattle, plus performance-based bonus tied to your scorecard.
- Health benefits (medical, dental, vision)
- 401 (k) and company's matching
- Paid sick day, vacation, and holiday
- Hiring process: short application 1 20-minute intro call 1 paid test project (audit + 90-day plan for 2 cities) 1 panel interview.
If you want to own the marketing machine for a growing regional brand and have your scorecard tied directly to visible market dominance, we'd like to talk.
