Regional Marketing Manager
About the Role
Reports to - Director of Brand & Marketing
Location - Edmonton office or Remote within Canada
Regional coverage - To be determined based on business needs, candidate location and language capabilities.
Travel - Some travel within the assigned region will be required, typically every 3-4 months, with the potential for more frequent travel based on business needs.
ACX is looking for a Regional Marketing Manager to lead marketing strategy, planning, and execution across an assigned group of markets and locations.
This role acts as the primary marketing partner for regional Operations leaders, working closely with them to understand business priorities, identify opportunities, and develop marketing plans that build awareness and preference, drive customer acquisition, and support regional business growth.
The Regional Marketing Manager is responsible for connecting regional business needs with ACX's broader national marketing strategy. You'll turn insights and opportunities into clear plans and briefs, coordinate execution across our internal Creative and Performance teams and external partners, and measure results to continually improve our approach.
This is a highly collaborative role for someone who can think strategically, build strong relationships, manage multiple markets and priorities, and turn ideas into action.
Key Responsibilities
Regional Strategy & Relationship Management
• Develop and manage regional marketing plans aligned with ACX's national marketing strategy, brand priorities, and regional business objectives.
• Serve as the primary marketing partner to Directors of Operations and other regional stakeholders, building a strong understanding of their markets, locations, customers, competitive environment, and business priorities.
• Maintain awareness of local market dynamics, competitors, referral sources, customer behaviour, and other factors that may influence business performance.
• Balance regional needs with national brand standards, helping create consistency and scalability while recognizing legitimate differences between markets.
• Collaborate with other Regional Marketing Managers to share insights, successful initiatives, learnings, and opportunities that can be scaled across ACX.
• Manage relationships with media partners, agencies, vendors, community organizations, and other external partners as required.
Campaign Strategy, Planning & Execution
• Translate business needs and marketing opportunities into clear strategies, campaign plans, project briefs, timelines, and measurable objectives.
• Partner closely with ACX's Creative team to develop campaigns, advertising, collateral, content, signage, digital assets, and other marketing materials.
• Work with the Performance Marketing team to plan regional paid media across channels such as paid search, paid social, display, OOH/DOOH, radio, and streaming audio.
• Plan and execute email and SMS campaigns, including audience segmentation, testing, and optimization.
• Coordinate regional campaigns, partnerships, sponsorships, events, local initiatives, and other market-specific programs where appropriate.
• Manage regional marketing budgets, ensuring investments are prioritized against the strongest opportunities and aligned with business objectives.
• Support annual and quarterly marketing planning, forecasting, reporting, and prioritization.
Regional Growth & Acquisition Support
• Proactively identify marketing opportunities based on business needs, market conditions, performance data, customer insights, and stakeholder feedback.
• Support newly acquired locations by developing and coordinating acquisition marketing plans that introduce ACX to the market, support brand transitions, and maintain customer and referral-source confidence.
Performance Tracking & Continuous Optimization
• Track campaign and initiative performance, share results with stakeholders, and use learnings to recommend improvements and future investments. • Establish feedback loops with Operations to understand what is happening at the location level and identify opportunities to adjust marketing activity when needed.
What You'll Bring
• A strategic mindset with the ability to connect marketing activity to business objectives rather than simply executing individual requests.
• Strong relationship-building skills and confidence working with senior regional and operational leaders.
• The ability to understand stakeholder needs, ask the right questions, and turn sometimes loosely defined challenges into clear marketing opportunities and plans.
• A strong understanding of integrated marketing across digital, traditional, local, and brand channels.
• Excellent project management and organizational skills, with the ability to manage multiple markets, initiatives, stakeholders, budgets, and deadlines simultaneously.
• A collaborative approach and experience working with creative, media, performance marketing, communications, operations, and other cross-functional teams.
• Strong communication and presentation skills, including the ability to clearly explain marketing strategy, recommendations, priorities, and results.
• A balance of strategic thinking and hands-on execution.
• A results-oriented mindset focused on learning what works and continually improving.
• Comfort working in a growing organization where priorities can evolve and new opportunities emerge quickly.
Qualifications
• 5+ years of progressive marketing experience, ideally in a regional, multi-location, integrated marketing, or similar role.
• Post-secondary education in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Experience developing and executing integrated marketing plans across multiple channels.
• Experience managing marketing budgets and prioritizing investments.
• Experience partnering directly with business or operational stakeholders.
• Experience using performance data and reporting to evaluate results and guide recommendations.
• Experience working across multiple locations, geographic markets, or business units is strongly preferred.
• Experience supporting acquisitions, new-location openings, rebrands, or market launches is an asset.
• Experience in automotive, collision repair, retail, franchise, multi-location services, or another locally driven business is an asset.
• French-language skills and/or experience marketing within Quebec is an asset.
Success in This Role Looks Like
• Regional marketing plans are proactive, focused, and clearly connected to business priorities.
• Operations leaders see Marketing as a strategic partner that understands their markets and contributes meaningful ideas and solutions.
• Marketing priorities are clearly defined and translated into focused plans and briefs that enable strong collaboration and execution.
• Regional initiatives balance local market needs with ACX's national strategy and brand standards.
• Acquisitions and rebrands are supported by thoughtful marketing plans that build awareness while protecting existing customer and referral relationships.
• Marketing investments are prioritized based on opportunity and impact rather than simply the volume of requests.
• Campaign performance and business feedback are consistently reviewed, shared, and used to improve future activity.
• Strong regional ideas and successful initiatives are identified and scaled across other ACX markets where appropriate.
• Marketing activity contributes to growing awareness, trust, preference, customer
Working With the Team
The Regional Marketing Manager is part of ACX's national Brand & Marketing team and works closely with Regional Operations leaders as well as our Creative and Performance Marketing teams.
You'll have access to specialists across design, copywriting, web, content, paid media, brand, and marketing strategy to bring regional initiatives to life. The Regional Marketing Manager helps connect these resources to the business by ensuring the team understands the opportunity, objectives, audience, priorities, and desired outcomes before execution begins.
While each Regional Marketing Manager owns their assigned markets, collaboration across regions is important. The goal is to learn from one another, reduce duplication, identify opportunities to scale successful ideas, and continually strengthen how ACX approaches marketing nationally and locally.
Compensation & Benefits
• Full-time position • Salary range: $75,000-$95,000
• Performance bonus up to $8,000
• Comprehensive benefits package
• Employee and family assistance programs
